
Brand purpose: the brand as an answer
By Lutz Dietzold. Crises make people question what they are familiar with and put it under scrutiny. What is truly tenable? What can disappear? The coronavirus pandemic has resulted in […]
By Lutz Dietzold. Crises make people question what they are familiar with and put it under scrutiny. What is truly tenable? What can disappear? The coronavirus pandemic has resulted in […]
The second Design Talk in 2020: on mobility design When it comes to research projects and the study of other complex questions, the quality of the results always improves when […]
Design consultancy Dodds & Shute is dedicated to the issue of sustainability and presents conscientiously manufactured furniture and lighting on its website. They take the optimistic view that “the design […]
It is difficult, bad for the environment and expensive to deliver online shopping when it is transported from depots to its recipient. Emissions and costs on the final few kilometres […]
German carmakers have been recording record sales in the Middle Kingdom for years. In contrast, major Chinese brands such as BAIC Motors, Dongfeng, Geely and Zoyte remain virtually unknown in […]
Porsche is opening the gates to its development centre’s archives with a series entitled “Porsche Unseen”. For the first time ever, it is presenting 15 previously secret design studies and […]
Handbags, shopping bags, rucksacks: there is no other accessory that is as practical and has such a fashionable, indispensable and expressive place in everyday life. Bags, whatever their type or […]
The furniture designs of Enzo Mari are characterised by a consistent, direct style. His book “Autoprogettazione?” is an epochal work for furniture styled by the consumer with simple tools, and […]
Germany, among other countries, has imposed a temporary shutdown of museums, theatres, concert halls and other event venues for November due to fast-increasing Covid-19 infections. As a consequence of this […]
What does a balloon do when it drifts through the stratosphere for almost a year? A Loon system set a new flight time record of 312 days at the start […]
Japan is afflicted by earthquakes particularly often owing to its geographical location on an unstable part of the earth’s crust where continental plates collide against each other. The inhabitants of […]
Awarded for the first time in 2016, Deutscher Werkbund Berlin presents the Julius Posener Award in cooperation with Berlin University of the Arts every two years for outstanding contributions to […]
The Association of the German Furniture Industry (VDM) has a new president: Elmar Duffner, who was elected to succeed Michael Stiehl at a video conference of members. Sixty-year-old Duffner is […]
By Thomas Wagner. Paul Smith is considered a charismatic designer who produces more than fashion. A new monograph published just in time for his brand’s 50th anniversary captures the spirit […]
Brands must keep developing, since target markets, industries, consumption patterns and values do change. Such development can be done in one large step with a brand relaunch. These three examples […]