Challenges and trends in holistic branding
By Hans Meier-Kortwig. Strong brands offer a point of orientation in times of uncertainty, for both customers as well as the brand’s employees, and the crisis has demonstrated this too. […]
Digital heroes: Eckart Köhne of the Expothek
By Helmut Maternus Bien. With the Expothek at Baden State Museum, Eckart Köhne has created a digitised exhibition that makes roughly 650,000 years of human history an experience to enjoy […]