YouGov Study. Global Media Outlook Report 2022
Habits play an important role in media consumption. Those who ask who uses which media and when must nevertheless be prepared for surprises. For example, 27% of Germans say they […]
Brand Language makes the difference
If there is one thing brands have to do in this day and age, it is to make themselves unique and, above all, recognisable. Most of the time, this is […]
Digital transformation. Aim to disrupt!
Digital transformation has now also taken a firm grip on our personal lives. More and more fundamental questions are arising. To deal with them confidently, we need background knowledge and […]