Antje von Dewitz, entrepreneur and CEO of the mountain sports outfitter VAUDE, talks to Jörg Thadeusz about her very own way of acting as sustainably as possible with her company: in social, ecological and economic terms. Episode 14 of the ndion podcast.
In an interview with Jörg Thadeusz, Antje von Dewitz describes her hurdles and challenges on the way to becoming a sustainable organisation and why it is worth taking them on. She talks personally about her dreams and family, how she grew into the company and manages to master the conflicting goals in small steps. And about how VAUDE has succeeded in increasing the proportion of women in management roles.
A conversation about corporate responsibility, corporate culture and the innovation potential that can lie in limitations.
Please note: this podcast is in German.
About Antje von Dewitz and VAUDE
In 2009, Antje von Dewitz took over the management of the family-owned company VAUDE, one of the most successful outdoor outfitters based in Tettnang, Baden-Württemberg.
The doctor of economics has successively converted the company to sustainable production. Numerous awards and seals confirm this extraordinary commitment, which also stands up to critical authorities such as Greenpeace or WWF.
Visit the VAUDE homepage
The VAUDE sustainability report
In the ndion- Marken und Design podcast, the German Design Council invites interesting people from various industries and talks to them about topics from the field of tension between design, brand and innovation. They ask about the current challenges in transformation, about megatrends and micro-tools, about lessons learned and the most important dos and don’ts.
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