Automotive Color Trends 2019/20
Each year the Coatings division from BASF presents the color trends resulting from its trend analysis in its own collection of future color inspirations for vehicle surfaces in the automotive industry. For 2019/20 the Automotive Color Trends are characterised by progressive digitalisation and the associated personalisation, as well as the active participation of individuals in shaping the future. Varied color tones and saturation levels highlight an open attitude towards progress through digitalisation, color concepts for the mobility of the future convey a warmer, more accessible impression, and metallic tones reflect the increasing desire for fundamental change. The color trends are based on the varying needs and developments in the different economic zones: EMEA, Asia-Pacific and North America.