Designers create untold masses of products that arise from new technologies — ranging from three-dimensional objects to digital products, right through to artificial solutions. However, this begs the question: Who is paying the price for all this production, and what about human responsibility as a basis for truth, honesty and integrity? This is the question which will be addressed by Design Observer, an American online platform known for tackling the tough questions facing the design industry, in this year’s The Design of Business conference. The Design of Business, with the theme “Business as usual. (Not.)”, will take place at the MIT Samberg Conference Center in Cambridge, Massachusetts on 14 and 15 September. Four panels of experts entitled “Equity, Engineering, Enterprise and Ethics” will elucidate the present and future of design, technology and culture from a humanistic perspective.