The Carlsberg Group has announced the testing of a new “Fibre Bottle” in an extensive pilot project. This will see the bio-based and fully recyclable beer bottle reach the hands of consumers for the first time. To top it off, the bottle is filled with beer brewed with organically grown and renewable barley. The pilot project also aims to find out whether and how the innovative beer bottle can also be realized commercially. To this end, 8,000 of the Fibre Bottles will be tested in eight Western European markets: Denmark, Sweden, Norway, Finland, the United Kingdom, Poland, Germany and France. The bottles will be distributed to local consumers and other stakeholders at selected festivals and presentations, as well as through targeted product sampling. The goal, he said, is to find out what people’s experiences are with the product so that they can be incorporated into the next generation of the design.
The Fibre Bottle is 100% bio-based, with the exception of the closure, which is currently still needed to ensure the quality of the product. However, the closure is fully recyclable, as is the bottle. The Fibre Bottle is lined with PEF, a plant-based polymer developed by Carlsberg’s partner Avantium, a leading expert in renewable chemistry. PEF is made entirely from natural raw materials, is compatible with plastic recycling systems and, if it does not find its way into the recycling loop, can be broken down in nature. PEF also forms a highly effective barrier between the beer and the bottle’s outer shell of fiber; as a result, it protects the beer’s flavor and carbonation better than conventional PET plastic. The outer shell, produced by the packaging company Paboco, is made of sustainably sourced wood fibers and is also bio-based. Its additional advantage is that it has an insulating effect and keeps the beer cooler for longer compared to cans or glass bottles.
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