The People’s Republic of China is one of the world’s largest economies. In recent years, China has developed at a breathtaking pace, becoming a production location for highly innovative technological […]
How does digitalisation impact on your brand management? Creativity, pragmatism, service focus, innovation, user experience – when it comes to branding and digitalisation, we all know the standard catchwords. But […]
The German artist and graphic designer Anton Stankowski (1906-1998) produced a great number of brand images during his time. Many of the iconic text-and-image logos he created are still in […]
By Thomas Wagner. During a panel discussion at the German Design Council’s German Brand Convention 2019, Nadine Rahman of ifm solutions and Eric Snoeijen of Bosch Rexroth provided a detailed […]
Kitchen revolutionary Gerd Bulthaup died on 1 August 2019 after a short, serious illness. With the reissue of an article by Andrej Kupetz from 2014, we look back on the […]
Is the convertible an anachronism – or is driving around in an open-topped car about to experience a renaissance? By Andrej Kupetz. When I first met my wife, she drove […]
Do mistakes really make us smarter? The Museum of Failure is home to roughly 100 examples of failed products from renowned companies – many of which have gone on to […]
Oslo is considered to be a modern, multi-faceted and liveable metropolis. This year, in order to reflect this lifestyle attitude in its visual identity, Oslo has launched a changeover to […]
‘The brand with the three stripes’ – many people associate this claim with one of the best-known brands in the world. But can you trademark three parallel stripes that might […]
By Andrej Kupetz. The brand as a driver of corporate success is something that the vast majority of companies grasp intuitively. But consistent brand experiences are still the exception, and […]
Under the direction of Dr. Annette Becker, the Bosch Power Tools brand got its home and garden division ready for the challenges of the digital age. For her work, she […]
By Klaus Meyer. Watchmaker Nomos is very much in the news – with award-winning products, superb engineering, astonishing growth rates and political statements. How do the company’s two totally different […]
Interview by Andrej Kupetz It’s hard to think of anyone with a more diverse career than Peter Schmidt. The breadth of his experience runs the gamut from packaging through to […]
By Prof. Dr. Alexander Wurzer. In its long history since its founding in 1953, the German Design Council has supported brands within German industry in expressing their identity through design, […]
For 70 years, the name Porsche has stood not only for a brand, but for an attitude to life. Dr. Wolfgang Porsche is delighted to accept the »Brand Personality of […]