“Design is a tool of change.” Interview with Prof. Dr. Lilac Osanjo
Prof. Dr. Lilac Osanjo is the Director of the School of the Arts and Design at the University of Nairobi. She has been developing projects in the field of design […]
Resilient into the future. The GDC Summit
Can good design increase the resilience of companies and entire economic sectors to crises? Are strong brands and companies with high design standards and adaptable products more resilient? The leitmotif […]
Living together – #OrteFürAlle
It is not people who have a disability, but places. With creativity and empathy, Aktion Mensch’s campaign #OrteFürAlle (Places for All) provides new perspectives on the topic of accessibility and […]
Reduce – Reuse – Recycle – Refill
Every person in Switzerland produces over 700 kg of waste per year. This adds up to a total of over 6 billion kilograms. A fact that moved Greenpeace Switzerland to […]
Mission Statement first: How the Start-Up ooia leads its Brand to Success
Founders Dr Kati Ernst and Kristine Zeller have translated their idea of developing sustainable period and lactation underwear for women into a convincing brand world with ooia. Female empowerment is […]
Passion, Pace, and Patience – Interview with Stefan Ytterborn
Passion, pace, and patience. That’s what it takes to create a globally successful company, according to Stefan Ytterborn, founder and Chief Executive Officer of the e-motorcycle brand CAKE. But not […]
Boris Dolkhani – #LikeABosch
The German Brand Award, initiated by the German Design Council, honours successful brand management in Germany. It discovers, presents and awards unique brands and brand makers. This year, the jury awarded […]
Three Trends Driving Biodesign
Biodesign is paving the way for the next generation of materials, geared towards sustainability, optimum performance and healthier ecosystems. With global demand expected to generate 87 billion dollars by 2026, […]
“From climate sinner to climate saint”. Interview with Hans Joachim Schellnhuber
Prof. Dr. Dr. h.c. Hans Joachim Schellnhuber is one of the most renowned climate researchers in the world. He is an advocate of limiting global warming, and considers the building […]
“We are technicians by nature, composers at heart” Interview with Matthias Oetting from OASE
Clean, clear water cannot be taken for granted. The company OASE offers water technology from aquariums to pond pumps to the creative design of water features in city centres and […]
“Having a good kitchen has become sexy”. Volker Irle from the Arbeitsgemeinschaft Die Moderne Küche (AMK)
During the pandemic, people cooked at home and ate with their families. The open kitchen became the centre of life. We talked to Volker Irle, Managing Director of the “Arbeitsgemeinschaft […]
“Our name sounds like a law firm”. An Interview with Daniel Brandt of Brandt Brauer Frick
The ensemble Brandt Brauer Frick combines techno beats with the sounds of classical instruments. Visually, the artists present themselves as versatile – but emphatically serious. We spoke with Daniel Brandt […]
Wicked Problems: Design Ambiguity and Providing Systems
What role do “Wicked Problems” play in the context of global transformation tasks? And how does design position itself in this context? A conversation between Prof. Markus Frenzl (Faculty of […]
“Minimalist design is becoming more and more popular in China” – Thomas Stopper und Ren Quansheng about AXOR
Hansgrohe is one of the German companies with an outstanding relevance in China. We spoke with Thomas Stopper, Vice President Sales Asia, and Ren Quansheng, President of Hansgrohe China, about […]
Kim Fischer and Lena Schrum from Aware: “It’s Fun to be Able to Live Sustainably”
To make the world not only more sustainable, but also more beautiful, the platform “Aware” is breaking new ground. The two founders Kim Fischer and Lena Schrum explain why bans […]
Li Xiang: Design a surprise for the future
Over the past ten years, architect Li Xiang, founder or X+Living, has explored interior design with her unique and rebellious style. Her many works in diverse fields such as culture, […]
“Functionality is a key incentive”. An interview with the founders of FOND OF
With FOND OF, Sven-Oliver Pink, Florian Michajlezko and Dr. Oliver Steinki have managed to conjure fantastic, successful brands from scratch and consistently develop them. New ideas, openness, persistence, sustainability and […]
“Africa has always viewed resources as finite and tried to maximize utility”. Interview with Prof. Mugendi M’Rithaa
Mugendi M’Rithaa is an industrial designer, professor and educator from Kenya. He has travelled, worked, and taught across the globe, and was the first African President of the World Design […]
Henning Strauss: “We are always in a process of transformation”
Henning Strauss has been carrying on the tradition of the family-run Engelbert Strauss company for 20 years, and ensures innovation in the brand and product areas. Only recently, the producer […]
“A brand name doesn’t have to please everyone” – Interview with name developer Manfred Gotta
Porsche Cayenne, Renault Twingo, Smart, Evonic: Manfred Gotta and his agency “Gotta Brands” have been developing brand name s for car models, consumer goods and companies for over 30 years. […]