Q&A with the experts
How does digitalisation impact on your brand management? Creativity, pragmatism, service focus, innovation, user experience – when it comes to branding and digitalisation, we all know the standard catchwords. But […]
The concept of versatility – a visit to Besau Marguerre
by Jasmin Jouhar. It’s impossible to pin them down: Hamburg design duo Besau Marguerre works in all sorts of creative disciplines at once, including product and graphic design, interior styling […]
Talking to: Gabriel Müller
Gabriel Müller, German Design Award Newcomer Finalist 2019, talking about his work and the importance of good design.
Talking to: Luisa Rubisch & Rasa Weber
Luisa Rubisch und Rasa Weber, finalists of the German Design Awards 2019 newcomer, about their project Urban Terrazo.
Do it Yourself! Interview with Dr. Annette Becker about the creation of a brand
Under the direction of Dr. Annette Becker, the Bosch Power Tools brand got its home and garden division ready for the challenges of the digital age. For her work, she […]
Peter Schmidt – The Brand Creator
Interview by Andrej Kupetz It’s hard to think of anyone with a more diverse career than Peter Schmidt. The breadth of his experience runs the gamut from packaging through to […]
70 Years of Porsche – more than a brand
For 70 years, the name Porsche has stood not only for a brand, but for an attitude to life. Dr. Wolfgang Porsche is delighted to accept the »Brand Personality of […]