The corporate design of the Berliner Verkehrsbetriebe (BVG) tells a story of change and reunification. The book ‘Berlin ist Gelb’ documents how design created orientation and redefined a city brand in the 1990s – a look back […]
The young Spanish company Bõln uses an innovative bio-based polyurethane material in the design of its products. The versatile, modular furniture and elements are made from 90% plant waste, demonstrating the potential for circularity and functionality […]
Creating a distinctive brand identity, managing it successfully and responding to customer expectations is becoming more and more important for business success. Jens Grefen, Senior Executive Creative Director at branding consultancy Interbrand, explains what consistent brand […]
Strong brands provide guidance, reassurance and identity. But brand leadership is evolving: brands are taking on more responsibility than ever before, becoming enablers of change. We spoke to selected jury members of the German Brand Award […]
Bruno Sacco is one of the most important automotive designers of the 20th century. His vehicle designs have shaped the profile of the Mercedes-Benz brand for decades. It has just been announced that Bruno Sacco died […]
ERCO is undoubtedly one of the leading German design brands with a global presence. This year, the company is celebrating its 90th anniversary. To mark this milestone, we spoke to CEO Tim Henrik Maack about technical […]
