Zeitgeist, design and service excellence: Deutsche Hospitality and Porsche Design Group launch innovative hotel concept.
The heart of the hotels is the unique welcome area “The Platz”, © Steigenberger/Porsche Design

It’s all about “Zeitgeist, Design and Service Excellence”. With the brand “Steigenberger Porsche Design Hotels”, Deutsche Hospitality presents an innovative hotel concept in the luxury lifestyle segment together with the Porsche Design Group. The Steigenberger Porsche Design Hotels, according to the press release, “combine design, technology and lifestyle at the highest level”. “With Steigenberger Porsche Design Hotels, we are creating a brand that combines the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel,” said Marcus Bernhardt, CEO Steigenberger Hotels AG/Deutsche Hospitality. “Steigenberger Porsche Design Hotels will have an unusual room and lighting concept: Innovative rooms and suites that capture the spirit of the surroundings in their unique design and interior. Travellers in search of extraordinary experiences will find Steigenberger Porsche Design Hotels in some of the most breathtaking locations in the world,” says Dr Jan Becker, CEO Porsche Design Group. In a first step, up to 15 hotels are planned in worldwide metropolises such as London, Singapore, Dubai and Shanghai. The hotels, with at least 150 rooms, suites and penthouses, would also have an extraordinary restaurant and bar concept and, in addition to exclusive meet & greet cubes, would offer a wellness and gym area with at least 1,000 square metres.

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