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Disruptors: An exhibition in Los Angeles

The fact that cars, bicycles, shoes and other products look the way they do isn’t the result of design alone. In large part, the design principles and production processes of each product’s respective industry are also responsible for their appearance. Dutch designer Rem D. Koolhaas and American industrial designer Joey Ruiter share a radical approach to design which questions processes and principles such as these – often based on binary ideas such as «form versus function», «time versus money» and «work versus material» – and which reduces product designs to the bare essentials. By applying all the principles of reduction, the two designers are able to create products which occupy the space between design, art and conceptual ideas, shattering habitual ways of seeing and appealing to the enlightened and progressive consumer. Their work will be on display in the exhibition Disruptors at the Petersen Automotive Museum in Los Angeles until March 2020.

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