Design has the power to make the impossible possible. In keeping with this year’s theme, DDW 2024 encourages visitors to expand their perceptions. And to experience how design builds a bridge between the real and the unreal – between the virtual and the physical world. The aim: to make the potential of design tangible in an impressive and forward-looking way.

To make innovations and groundbreaking ideas visible. What could be better than a theme-based mission? Experts in their respective fields will guide visitors through DDW, focusing on current areas of change: Thriving Planet, Living Spaces, Health & Wellness, Equitable Societies, Digital Futures. Here, visitors can discover the solutions that design offers for tomorrow’s world.

The Magic Touch

The exhibition The Magic Touch: Designing Togetherness by the German Design Graduates Initiative of the German Design Council Foundation presents 20 projects by design graduates from various German universities. The interdisciplinary show, curated by Nina Sieverding and Anton Rahlwes and designed by Raw Color, invites visitors to establish new relationships with the objects on display through haptic experiences. This creates an integrative understanding of the world and the people around us. Touch becomes a transformative force that can help overcome social challenges.

Raw Color x IKEA

Raw Color is not only present at DDW with The Magic Touch. The design studio is also showing its Tesammens collection for IKEA, in which Raw Color explores the transformative power of colour. It plays with light, material and movement to create new perspectives on everyday objects such as blankets and lampshades. The limited collection is now sold out, but can be seen in its entirety at DDW. The Tesammans knitted blanket, for example, appears uniform from a distance, but reveals different layers of colour up close. The matching lampshades play with light and colour gradients, creating interesting reflections.