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Photo: © Frankfurt Fashion Week

How do we coexist? How do we do business? What do we respect and protect? One thing is clear: the world and the way it works will be different in future. Right now, that means rethinking and changing things. And quickly, too. What are the most urgent issues? Who has an impact in the industry and what impact do they have? How can improvements be started? Frankfurt Fashion Week will be devoted to these issues and many more, taking place from 5 to 9 July 2021 in trade shows, conferences, showcases and events that will first be digital before going hybrid. When we talk about sustainability today, it is no longer about a trend or societal development. Rather, it is about a necessity. This also applies to the textiles and fashion industry, the world’s fourth largest.

In order to debate this incredibly crucial topic and all the facets of it, Frankfurt Fashion Week is bringing together internationally renowned experts in fashion, politics, commerce and the media. FFW STUDIO will be the event’s digital centre and the first point of contact for design enthusiasts and fashion’s forward thinkers. Its goal is to change things whilst simultaneously sensitising people to the extent of the global industry’s influence and how its stakeholders can shape this influence positively. The programme surrounding the main theme of sustainability comprises thought leadership talks, interviews and podium discussions with eminent figures in three live conferences called “The New European Bauhaus – Werkstatt der Zukunft” (“Workshop for the Future”), “Frankfurt Fashion SDG Summit” and “Fashionsustain”.

On Tuesday, 6 July at 10.20 a.m., European Commission President Ursula von der Leyen will hold the opening address for the first-ever “The New European Bauhaus – Werkstatt der Zukunft” conference. This conference will take the ideas and objectives of the New European Bauhaus movement – encouraging interdisciplinary and co-creative cooperation to produce ideas and projects for a sustainable Europe in the spirit of the European Green Deal – and apply them to the fashion industry. As part of the Fashionsustain conference, Lutz Dietzold, CEO of the German Design Council, will be on a panel for “Sustainable Branding” on 8 July at 2.05 p.m., joining Bernd Draser from ecosign and representatives of the Peter Schmidt Group and underwear manufacturer mey to discuss ecological lifestyles, responsible interaction with nature, sustainable products and companies with credible operations. The complete programme for the three conferences will be progressively released throughout June.

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