FutureCar Forum: digital conference and workshop on automotive transformation design.
© Fraunhofer IAO

Vehicle design is changing. Discussion around the mobility of the future has long since progressed from being only about how we get from A to B and has turned towards intelligent and connected mobility systems. There have been corresponding changes in the technology and design of vehicles, with the car becoming not only an intelligent machine, but also an object of personal identification. Automotive manufacturers need to incorporate customers’ wishes, trends and technological innovations into the design of the product cost-effectively and sustainably. Electrification, automation and sustainability play a crucial role in this. But how does the transformation happen? How are modern values transferred into a successful design language?

For over a decade, the FutureCar innovation network coordinated by the Fraunhofer Institute for Industrial Engineering IAO has provided a platform for communication between industrial companies and science, so that these stakeholders can explore the digital transformation of the mobility sector together. The joint project is intended to use applied technology and innovation management to help companies shape the changes together and harness the benefits of the transition from vehicles with combustion engines to an electrically powered, automated and networked mobility system.

This year, the FutureCar Forum – a special event as part of the innovation network – is devoted specifically to the topic of automotive transformation design. As technical innovations, societal trends and constantly changing customer values have an influence on vehicle design, it is essential to consider the features and benefits of the latest technologies and customer requirements in the design and to communicate these. The forum will look at the role of vehicle design in the context of automotive transformation. The talks will focus on the history and future of automotive design, the implementation of new technologies in the vehicle, electric-vehicle design, the transfer of customer values into design features, and interdisciplinary design approaches. There will also be an exclusive workshop specifically for electric-vehicle design on 6 December 2021. The aim is to jointly investigate areas of potential and challenges in the development and design of electric vehicles and to identify design criteria for the electric mobility of the future.

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