IAA International Motor Show in Frankfurt am Main
It’s that time of year again: from 12 to 22 September 2019 the IAA International Motor Show will be taking place on the Messe Frankfurt trade fair grounds in Frankfurt am Main, Germany. In the past the IAA has primarily been a showcase for the latest car models coming out of the automotive industry. Today, however, the trade show has broadened its scope to address the many challenges currently being faced in the world of mobility. This year’s IAA will offer an extensive programme designed to meet the growing consumer demand for complex approaches to all of the issues and aspects of mobility – including a large number of conferences and special exhibitions focused on current issues such as alternative engine types and materials, electric vehicles, cars as digital platforms, cities of the future, new tyres, and even car-to-cyclist ratios. Under the banner of »Driving tomorrow«, the IAA hopes to expand its profile from that of a mere motor show to become an international platform for the future of mobility.