Erik Spiekermann talks about the role of fonts and our love for all things tactile.
For decades, communication designer and typographer Erik Spiekermann has been translating content into visual forms – this is how the co-founder of MetaDesign and founder of the agency EdenSpiekermann describes his work. He has successfully helped well-known companies create a new image, such as the Berliner Verkehrsbetrieben public transport company, The Economist and Mercedes-Benz. He believes the comprehensibility of a message to be of the utmost importance, and he chooses the power of tactility to convey it.
What difference a font makes, why illegible fonts are so bad and why Google’s design is cynical – Erik Spiekermann has the answers. Listen in as he covers all this and more with host Jörg Thadeusz in the 5th episode of the ndion podcast.
In the ndion podcast, the German Design Council invites interesting people from various industries and talks to with them about design, brand and innovation. They will be asked about the current challenges in transformation, megatrends and micro-tools, lessons learned and the most important dos and don’ts.