Alongside digital showrooms, the trade fair Maison&Objet is also offering digital design talks from 4 to 18 September. Using staged snapshots, the showrooms invite virtual visitors to delve into the latest collections of each brand and admire a profusion of virtual stands. The promise is that visitors can examine the products more closely with just a click – and connect with the brand in two clicks. The Maison&Objet digital discussions cover various topics connected with living, interiors and furniture, but also branding. As the home has regained importance during the coronavirus pandemic, with the design of living and working spaces once again in the spotlight, current questions need to be discussed and future trends anticipated. In particular, the web talks of the Maison & Objet experts are designed to help analyse social shifts and new ways of working, explore what’s hot and what’s not and identify up-and-coming talents and the problem-solvers of tomorrow.
