“A brand name doesn’t have to please everyone” – Interview with name developer Manfred Gotta

7 min readPorsche Cayenne, Renault Twingo, Smart, Evonic: Manfred Gotta and his agency “Gotta Brands” have been developing brand name s for car models, consumer goods and companies for over 30 years. We talked to him … Continue reading “A brand name doesn’t have to please everyone” – Interview with name developer Manfred Gotta