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New Brand Unit at Beiersdorf

More than 100 years ago, Paul C. Beiersdorf and Oscar Troplowitz created the Nivea brand that has accompanied each of us from childhood and in the meantime has become a global brand. Today, Beiersdorf AG is a group with many international brands, and as such, is constantly subject to change processes. Therefore, a new Corporate Indie Brand Unit has been created under the name of Oscar&Paul, referring to the first names of the company founders, to lead existing brands such as 8×4, Labello, and Hidrofugal into the future and also to act as a nucleus for innovation in brand development and digitalisation.

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