2 min read

Hartmut Esslinger talks about boldness, creativity and the will to change things.

Product designer Hartmut Esslinger met Steve Jobs in 1982 and helped create the Apple brand design, which went on to represent an entire industry. Born in 1944 in a village in the Black Forest, he has travelled to the four corners of the earth – from Silicon Valley to Japan and China. With a keen sense of observation, endless creativity and unstoppable determination, not only does he change the shape of objects, but also the underlying processes. True to his recipe for success: 9% luck, 1% idea, 90% process.

What has helped him along the way? What role did his boldness and a certain stubbornness play? And how does he view design and innovation today?

In the 4th episode of the ndion podcast, journalist and TV presenter Jörg Thadeusz talks to the world-renowned design legend Hartmut Esslinger. Tune in now to learn why you sometimes have to jump out of the window to find out whether you’ll grow wings.

Please note: this podcast is in German.

In the ndion podcast, the German Design Council invites interesting people from various industries and talks to with them about design, brand and innovation. They will be asked about the current challenges in transformation, megatrends and micro-tools, lessons learned and the most important dos and don’ts.

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