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Norm. An exhibition in Zurich

It was in 1999 that Dimitri Bruni, Manuel Krebs and Ludovic Varone founded their graphic design firm, which they simply called Norm (or “Standard” in English). The name of the design firm is both a programme and an attitude, as their work – from graphics to typography – is governed by design rules such as grids, proportions and modularity. The fact that these designers achieve a great variety in their work despite such supposed limitations is evident in their virtuosic approach to standards and the way they explore these limits: how far can the information contained in an image be reduced, and yet still remain recognisable? How many feasible pixel combinations are there for the same motif? The exhibition Norm. It’s not complicated, on show at the Museum of Design in Zurich, also explores the basic elements and laws of graphic art,focusing on the works and working methods of the Norm design firm. The show will be open to the public from 14 March to 6 September 2020 at the museum in Toni-Areal, Zurich.

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