Successful branding, design as brand language and brand strategy are decisive success factors for corporate positioning. Saskia Diehl, Managing Director GMK Markenberatung, Matthias Oetting, Director Marketing at OASE, and Lutz […]
The success of design in a company depends decisively on the blueprint of its implementation, knows Philipp Thesen, strategy consultant and former head of design at Deutsche Telekom. He assisted […]
Digitalisation and an increasing need for sustainability are changing almost every aspect of the way we live and work. Technology is changing the way we communicate and work with one […]
Ken Adam made a name for himself with his set design for the James Bond film “Dr. No”, but rose to fame with the War Room he created for Stanley […]
Innovation is far more than lucky coincidence. In fact, the development of successful productsis grounded on an understanding of the crucial importance – and correlation – of three pillars: design, […]
By Thomas Wagner. Alvar Aalto is considered one of the most influential modernist architects and designers. He was also ahead of his time in his working partnerships with his first […]
By Thomas Wagner. Ideal for rescuers and fans of extreme sport, but perhaps less so for 00 agents, jetpacks are being perfected all the time, allowing the user to take […]
Markus Weisbeck, designer and Professor of Visual Communication at Bauhaus-Universität Weimar, has for a long time been involved in the development of animated visuals accompanied by digitally generated sounds. He […]
Home or workplace? What do living and working mean in the new normal? The worlds of private life and work have been merging for months now. We have suddenly, and […]
By Thomas Wagner. Design for the hand: his leadership saw the Heidelberg pen manufacturer become an international design brand. Vale Dr Manfred Lamy. Manfred Lamy can be said to have […]
Putting the question: an interview with Leo Lübke. Interview: Thomas Wagner. Designer Gerd Lange is celebrating his 90th birthday this year. Cor is rereleasing the 1965 Farmer Chair just in […]
We are increasingly asking ourselves where our products are produced and what ecological footprint we leave behind with their purchase. The coronavirus pandemic has further increased awareness of the scarcity […]
Putting the question: an interview with Zheng Han. Interview: Bernd Müller and Thomas Wagner. To many German and European people, businesses and associations, China still comes across as distant and […]
In the wake of the coronavirus pandemic, the focus has shifted to our homes. Prolonged periods spent at home are awakening new expectations. It is clear that quality and durability […]
By Thomas Wagner. Right way up or wrong way round? Mirror or selfie? What is the idea behind mirror images of brand names and logos? There is an unrelenting war […]