The sound makes the brand: why sound branding is indispensable
For most people, brands like Telekom, McDonalds and Hornbach do more than just conjure up a mental image – they also bring to mind a distinctive sound. But why? It’s […]
Insights Into Innovation: Green Future and Material Innovation
Climate change and the consumption of natural raw materials are among the greatest challenges of our time. The responsible use of resources and the use of sustainable materials are more […]
Blade Runner: The trick to doing the future
Gigantic screens on skyscraper facades, flying cars, no sunshine, constant rain – and AI humanoids used for slave labour: a grim vision of the future once presented on the silver screen […]
Design Intelligence: What contribution can design make in the development of AI and the digital future?
Jennifer Moosbrugger is an industrial designer and Head of UX-driven AI at Siemens Digital Industry. She is doing her doctorate on the topic of design and AI and deals with […]
Design Networking Hub: Sharing potential
The German Design Museum Foundation has just initiated the “Design Networking Hub”. It is a new type of collaboration with young designers and architects from Germany and Kenya, and it […]
“Governments need to adapt, companies need to adapt – and so should architects”
David Basulto is one of the founders of ArchDaily, a web portal that recently merged with Architonic. We have asked him what made him start the site, what projects matter […]
Beauty accelerated – artificial intelligence in design
Can artificial intelligence generate function and aesthetic, or even combine the two together? And if so, what does this mean for design quality and the work of the designer? A […]
Ready, set, BIM
Building Information Modelling (BIM) is revolutionising architecture and the construction industry. The use of digital twins that enable interdisciplinary collaboration is advancing topics like digital construction and sustainable buildings – […]
Atomic branding: from an idea to a strong brand
Brands need a clear, consistent identity that is relevant for their target audience and differentiated in their market. The key to this is Atomic Branding. By Lisa Geisler and Sebastian […]
Velomobiles: more than just a bike with a roof
An innovative way to bridge the gap between bicycles and microcars, velomobiles are human-powered vehicles with an enclosed shell. With the addition of an electric motor, the latest models promise […]
The brave new world of mobility
Is the immediate farewell to the era of automobility imminent? The times when the car-friendly city was the measure of all things for contemporary mobility are over. In the 21st […]
Prof. Dr Michael Erlhoff. A virtuoso of hospitality and conversation
Design as an undisciplined discipline and a new notion of collaborative competence: a homage to the life of Michael Erlhoff, design theorist and CEO of the German Design Council from […]
The ZGC InnoHub – Brand in China’s Silicon Valley
A strong brand is immensely important, especially for start-up and young companies. It is critical that they learn about the possibilities for strong, comprehensive brand design as early as possible. […]
Rethinking natural materials
Whether dog hair, banana leaves or seagrass, these new natural materials may be the materials of the future. Not only are they biodegradable and therefore sustainable, they are also highly […]
Digital Design: From User Experience to Visual Strategy
The digital world has made its way into all aspects of life, and consequently has also had a substantial impact on design and the day-to-day work of designers. Not only […]