CIRCULAR LIVING & WORKING SPACES
By Prof. Dr. Uwe Demele. Increasing demands are being placed on living and working spaces. Aspects of both technical functionality and well-being now need to be compatible with networked, personalised […]
Norwegian Brands – a View to the North
By Cecilie Schjerven. With this year’s book fair in Frankfurt seeing Norway as guest of honour spend more on promotion abroad than the country ever has before, the phenomenon of […]
On players and gamers
How do you like to play football, on the pitch or on the computer screen? Both, says Holger Merk, responsible for Strategic Marketing at the German Football Association (DFB). We […]
New Volkswagen
By Thomas Wagner At the International Motor Show in Frankfurt am Main, Volkswagen didn’t just present their new electric vehicle models– the company also unveiled a revised logo and a […]
A successful tour of the USA with design workshops for schools
The German Design Museum Foundation inspires enthusiasm for Bauhaus and modern design Wunderbar together ı Germany and the U.S.! The German Design Museum Foundation is touring schools and museums in […]
Get yourself out here! Start-up help for the next generation of designers
Once they have graduated, the next generation of designers is faced with the question of how and where to enter the market – but where do you start? How can […]
A move in the wrong direction for the new mobility
by Andrej Kupetz. In Germany, it took relatively long for e-scooters to be approved for use on public streets. While the scooters had already been a common sight in Paris, […]
A visit to Dietrich F. Brennenstuhl
By Martin Krautter The light-emitting diode has gained universal acceptance as a light source. Yet it’s only 10 years since LEDs were first used to illuminate entire buildings. Nimbus, a […]
Sharp for Meat, Soft for Butter
Will the knife of the future be able to adapt itself to different tasks? How programmable materials may one day become an everyday reality – and how far we still […]
It’s pearling!
The Perlenflasche by Günter Kupetz is Germany’s most recognisable beverage bottle. And this design classic is now celebrating its 50th anniversary. By Thomas Wagner. Products which can look back on over […]
Employer Branding – finding and keeping talent
By Thomas Wagner. In the search for new talent, how can businesses find and retain the best employees? Anne Grobe of comdirect bank and Arndt Papenfuß of Kaldewei explained how […]
Interacting on an Equal Footing – Brand and Design as Values in Global Competition
The People’s Republic of China is one of the world’s largest economies. In recent years, China has developed at a breathtaking pace, becoming a production location for highly innovative technological […]
Q&A with the experts
How does digitalisation impact on your brand management? Creativity, pragmatism, service focus, innovation, user experience – when it comes to branding and digitalisation, we all know the standard catchwords. But […]
Brand value added squared
The German artist and graphic designer Anton Stankowski (1906-1998) produced a great number of brand images during his time. Many of the iconic text-and-image logos he created are still in […]
From traditional business to Industry 4.0
By Thomas Wagner. During a panel discussion at the German Design Council’s German Brand Convention 2019, Nadine Rahman of ifm solutions and Eric Snoeijen of Bosch Rexroth provided a detailed […]