Fifty shades of pink?
By Thomas Wagner. No matter what shade of pink you are talking about, whether pale primrose, shocking pink or magenta, it never fails to surprise, provoke and steal the limelight. […]
Magnum opus – The Atlas of Furniture Design
By Gerrit Terstiege. In November 2019, the Vitra Design Museum launched a fundamental work of encyclopaedic proportions on the history of modern furniture design. With more than 1,000 pages, the […]
Personal tools – in times of the digital shift
By Martina Metzner. Design is essential for establishing artificial intelligence says Professor Philipp Thesen in his Design Talk with Martina Bergmann at the Frankfurt Trade Fair. The German Design Council’s […]
Upcoming! 3 questions for designer Janina Hünerberg
Janina Hünerberg studied industrial design and medical design at the Muthesius University of Fine Arts and Design in Kiel. For her work, which is marked by its clear applications and […]
The principle of functionality: aesthetics are a functional aspect
What is the role of design in digital transformation? How is digitalisation changing the design of installation equipment, and how is this feeding back into the business model? And what […]
“We were system innovators” – In conversation with Hartmut Esslinger
Hartmut Esslinger is one of Germany’s most highly regarded product designers. With his works he has influenced the visual identity and product ranges of world-leading brands such as Apple, Sony […]
Soft Power Design
By Andrej Kupetz. In December 1944, when victory over Nazi Germany seemed to be just a matter of time, Winston Churchill’s wartime government established the world’s first Design Council: a […]
Upcoming! 3 questions for designer Sebastian Viering
Sebastian Viering graduated from the Stuttgart State Academy of Art and Design with a diploma in industrial design. In his thesis he explored how sound is produced through interaction between […]
Language promotes brand – brand promotes language
Brand development starts with language. And in turn, language influences the brand. Christine Stark is the managing director and managing partner of ENDMARK GmbH, an agency focused on brand language […]
Employees as brand ambassadors
How do you establish your corporate vision? How do you inspire your employees? And which internal branding measures are particularly useful for developing your brand inwardly? On the occasion of the German […]
MoMA re-invents itself
The Museum of Modern Art (MoMA) in New York was closed for four months. It re-opens on 21 October 2019. Diller Scofidio + Renfro renovated the museum in collaboration with […]
CIRCULAR LIVING & WORKING SPACES
By Prof. Dr. Uwe Demele. Increasing demands are being placed on living and working spaces. Aspects of both technical functionality and well-being now need to be compatible with networked, personalised […]
Norwegian Brands – a View to the North
By Cecilie Schjerven. With this year’s book fair in Frankfurt seeing Norway as guest of honour spend more on promotion abroad than the country ever has before, the phenomenon of […]
On players and gamers
How do you like to play football, on the pitch or on the computer screen? Both, says Holger Merk, responsible for Strategic Marketing at the German Football Association (DFB). We […]
New Volkswagen
By Thomas Wagner At the International Motor Show in Frankfurt am Main, Volkswagen didn’t just present their new electric vehicle models– the company also unveiled a revised logo and a […]