The world of design is constantly changing, driven by technological innovations, social challenges and the desire for sustainable solutions. We spoke to the five finalists of the NEWCOMER DESIGN AWARDS, who are setting bold trends – […]
Creating a distinctive brand identity, managing it successfully and responding to customer expectations is becoming more and more important for business success. Jens Grefen, Senior Executive Creative Director at branding consultancy Interbrand, explains what consistent brand […]
Strong brands provide guidance, reassurance and identity. But brand leadership is evolving: brands are taking on more responsibility than ever before, becoming enablers of change. We spoke to selected jury members of the German Brand Award […]
How can the ideals of the historic Bauhaus still provide guidance today? In an interview with ndion, Dr Annemarie Jaeggi, Director of the Bauhaus Archive, explains how the institution links the legacy of the Bauhaus with […]
As an expert in sustainable urban planning and AI, Siegfried Zhiqiang Wu is an internationally sought-after expert. An interview on innovation, the circular economy and the ideal city. Interview by Benjamin Pfeifer Professor Wu, as an […]
Fresh from university and straight into industry: How designer Johannes Voelchert turned his bachelor’s project into a market-ready innovation with Zurich-based sportswear brand On, and its potential to fully automate local sports shoe production. By Jasmin […]
