Two big names in the furniture sector are joining forces: B&B Italia and Piero Lissoni. From 1 January 2021, Lissoni will take on the role of artistic director at B&B Italia. He will be working on a strategy to further develop the brand’s global image whilst maintaining its stylistic code and visual identity. Piero Lissoni and B&B Italia have been working together since 2017. Since then, the range of products Lissoni has designed for B&B has steadily expanded and now includes the Liagò storage system and the new 2021 Borea outdoor collection.
Gilberto Negrini, CEO of B&B Italia, said: “We are happy and proud to welcome Piero Lissoni into the B&B Italia family, and are excited to start a new and important chapter in B&B Italia’s development with him. We are confident that Piero Lissoni will embody the values that have represented the brand since 1966: design, culture, innovation, technology and research and contemporary lifestyle.” Reflecting on his new role, Piero Lissoni remarked: “Ah, what a beautiful adventure! … I’m really happy to start this new journey with a company that has written the history of Italian and international design, always remaining contemporary. B&B Italia is an integral part and one of the pillars of the model that the world longs for. A unique system made up of entrepreneurs with a vision capable of bringing together craftsmanship and industry, tradition and innovation, connections and collaborations. Well, I hope that this path we have taken together will lead us, on the one hand, to affirming this heritage and, on the other hand, to opening up new opportunities for the future … Although I really think they chose me because I am nice and incredibly good-looking!”
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