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Service design. Helsinki Design Week issues invitation to Data-Driven Design Day

The 16th Helsinki Design Week will take place from 3 to 13 September 2020, with varied events dotted across the entire city and some also available online. The design festival has organised the sixth Data-Driven Design Day as a digital conference on8 September, due to the coronavirus pandemic. The theme of the event is “Committed to Excellent Services for Everyone”. Perspectives for data-driven design will be presented under this banner and the contradiction in service design will be explored. On the one hand, service design is about quality, interpretation and intuition, and, on the other, draws on rational processes and quantitative data. “What is the correct ratio?” asks Lassi Liikkanen, who is responsible for the conference programme. The contributors include some of the most famous Finnish organisations, such as Kesko, Fortum, Posti (the national postal service), YLE (the national broadcasting company), Sanoma Media Finland and Helsinki’s regional transport authority HSL. Early-bird tickets for the conference are available for €39 until 15 July (normal price €49).

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