Shift Automotive. During the IFA in Berlin
The International Consumer Electronics Fair (IFA) in Berlin is one of Germany’s oldest industrial fairs, and in recent years, it has become one of the leading platforms for consumer and home electronics applications. But the offers at the IFA go even further. This year for the second time, the fair is offering Shift Automotive, a forum dedicated to the future of mobility. International speakers from research and from practice will present questions and challenges on subjects such as sustainability, social justice, new technologies and their acceptance by the user, automobiles, and other visionary means of transportation of the future, as well as the intelligent city and future urban life. Shift Automotive will be held in Berlin on 10 and 11 September.