As reported by Business Insider, Stefan Sielaff is vacating his position as chief designer at prestigious brand Bentley and moving to Geely in China, where he plans to head design at the Geely Group. Sielaff will succeed Peter Horbury in this position, after the latter’s many years in the role. In mid 2015, Sielaff became responsible for the colouring and design of prestigious models at British luxury brand Bentley, including for the Continental and Bentayga. With Sielaff’s departure, the VW Group is losing more than an internationally respected designer. Sielaff’s role at Bentley was secondary to his main responsibility for the VW Group’s interior design, which now means that action is needed in multiple respects.
If reports are to be believed, Stefan Sielaff will run into Thomas Ingenlath at Geely. Ingenlath is the head of Geely’s electric-car brand Polestar and has a significant hand in shaping the design of the Chinese corporation’s cars. Stefan Sielaff, born in Munich on 7 January 1962, studied at the Munich University of Applied Sciences and the Royal College of Art in London before gaining his first career experience at Audi. Apart from brief stints elsewhere within the group of companies, he remained at Audi until 2003. After a three-year interlude at Daimler in Sindelfingen, Sielaff came back to Audi as chief designer in 2006. In 2012 he switched to head of interior design within the VW Group; three years later he also took on an additional role as chief designer at Bentley.
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