The 59th edition of Salone del Mobile initially had to be postponed from its traditional April date to September due to the pandemic. Just a few weeks ago it became entirely unclear whether Salone would be held as planned when its president, Claudio Luti, resigned unexpectedly. Luti explained that his vision for the September fair “had failed”, with rumours of significant brands refusing to participate due to fears of low visitor numbers. Cancelling the fair would have been a blow to Milan’s economy and prestige.
Federlegno Arredo Eventi SpA, the timber trade body that organises the fair, is now confirming that it has hired architect, town planner and publicist Stefano Boeri to plan the new concept and exhibition details for the event which will take place at the exhibition centre in Rho and at various places in the city from 5 to 10 September 2021. The new appointee says that the spaces and thematic pathways conceived by the international curator team will dialogue with the new Salone del Mobile digital platform in an original and dynamic way. This digital platform is planned to truly come into its own during the special 2021 event, following its launch slated for June. He added that the six days in September will therefore be a major hub of innovation ahead of the 60th edition of Salone, scheduled for April 2022.
Unlike previous editions of the world’s biggest and most important furniture fair, the general public this year will have access to the fairground for the entire duration of the event. Furthermore, guests will now also have the opportunity to buy the models presented at exclusive prices, with part of the profit donated to a charitable cause. The event, which will be given a name soon, is described as “a one-off occasion on the international furnishing and design scene thanks to an exhibition that will allow the companies to present the very best products that have emerged over the last year and a half, in a highly emotional and scenographic setting”. Boeri says that Salone 2021 “is confirmation, yet again, of Milan’s centrality as the global capital of creative innovation and social generosity”.
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