5 Min Lesezeit

The effects of climate change are becoming increasingly apparent. How can we change course? Will innovation help? Is reducing consumption the answer, or do we also need to change the way we work and produce? And how can companies understand more about their customers’ behaviour? Three books (so far only published in German) discuss current issues in consumerism.

By Thomas Wagner

Three books on sustainability and economic transformation.

The climate is changing, with increasingly dramatic consequences. To combat global warming, countless studies and urgent appeals have pointed out that we need to change the way we think – and the way we consume. Everyone can do their bit by reducing their personal carbon footprint. But is this the right approach? Have we really understood the causes of environmental degradation, asks sociologist Simon Schaupp? In his book Stoffwechselpolitik – Arbeit, Natur und die Zukunft des Planeten (translated as Metabolic Politics: Work, Nature, and the Future of the Planet), he expands the discussion, offering fresh and thought-provoking insights.

For Marx, labour is the “metabolism” of any human society with non-human nature. In the process of work, nature is transformed into substances useful to humans, such as food or building materials. What is created through work has an impact on nature and the environment, for example in the form of emissions or waste. Work is therefore more than the production of goods and services. This is Schaupp’s starting point. He believes that thinking about climate and environmental degradation solely in terms of consumption is a major oversight. Although he does not explicitly mention design, his analyses make clear that an adequate political response to the crisis is not possible without a critical view of work as a transformative force of nature.

Metabolic Balance – How Nature Influences Work

Wie sich die Organisationsformen von Natur, Arbeit und Produktion gegenseitig beeinflussen und wie der Stoffwechsel mit der Natur auf die Arbeit zurückwirkt, zeigt sich an markanten historischen Formationen. So setzten die Sklaven die auf den Plantagen grassierenden Krankheiten gezielt gegen ihre Kolonialherren ein, und die erste Fließbandproduktion wurde nicht bei Ford, sondern in den Schlachthöfen von Chicago eingeführt, weil das schnell verderbliche Fleisch eine beschleunigte Produktion erforderte. Ein weiteres Beispiel ist der „fossile Klassenkompromiss“ der Nachkriegszeit aus billiger Energie und Massenkonsum. 

„Stoffwechselpolitik – Arbeit, Natur und die Zukunft des Planeten“, Suhrkamp 2024

Stoffwechselpolitik –Arbeit, Natur und die Zukunft des Planeten 

Simon Schaupp

Suhrkamp Publishing House, Berlin 2024
ISBN 9783518029862
Hardback
422 pages

Nature Is Not a Passive Entity

It becomes clear that industrial policy is inherently environmental policy. Nature is not just a passive ‘context’ for industrial activity; it has a degree of autonomy, shaping the conditions of production through factors such as resource scarcity, natural disasters and more. Resisting complete subjugation by capital, nature continually influences the course of labour and the development of the productive forces. Schaupp introduces the concept of increasing uselessness as a crucial framework for understanding the social conflicts arising from the ecological crisis. He suggests that as climate change progresses, significant parts of nature and humanity will lose their usefulness. Schaupp remains sceptical about the prospects for a ‘green’ transformation, questioning whether a consumption-based social compromise can realistically underpin a green political agenda. He argues that such a harmonious transition to sustainability is highly unlikely. Instead, he foresees that the politics of futility – whether through policies of displacement or transformation – are more likely to be the catalyst for change in society.

Klimaneutral! – So gelingt der Umbau von Wirtschaft und Technologie. Klima-Innovation für eine sichere Zukunft

L. Abicht / C. Stöttner

Hardback, bound
ISBN 9783593518589
219 pages

„Klimaneutral! – So gelingt der Umbau von Wirtschaft und Technologie“, campus 2024

Fifth Industrial Revolution as Key to Climate Change

In contrast, the book Klimaneutral! – So gelingt der Umbau von Wirtschaft und Technologie. Klima-Innovation für eine sichere Zukunft(Climate Neutral! – How to Achieve the Transformation of Economy and Technology) by Lothar Abicht and Carina Stöttner is driven by a strong belief in the transformative potential of innovative technological solutions. To achieve the complete decarbonisation of the global economy by 2050, the authors, from the Berlin-based think tank Themis Foresight, propose nothing less than a Fifth Industrial Revolution. To illustrate how this can be achieved, Abicht and Stöttner examine all the critical technology sectors – from energy and transport to “material-transforming companies” such as chemicals, construction and housing, as well as food, communications and mining. In the construction sector, they identify opportunities for decarbonisation through modular and serial construction methods, the use of robots on construction sites, the increasing use of 3D printing, the reuse of existing buildings and the introduction of less climate-damaging heating and cooling systems, among other innovations. The book concludes on an optimistic note, suggesting that the solution to climate change lies not in sacrificing prosperity, but in adopting consistent climate-neutral economic practices. The authors argue that “we need positive visions of the future to give us a realistic direction”. This book aims to be a ‘guiding star’ for different sectors to navigate towards the right course.

The Customer, the Unknown Entity?

Ingrid Gerstbach’s Die 7 Ausreden der UnternehmenKunden wirklich verstehen und erfolgreich bleiben (The 7 Excuses of Companies – Truly Understanding Customers and Remaining Successful) explores the challenges of transformation, particularly the obstacles that arise within the relationship between companies and their customers. Drawing on her consulting experience and the principles of design thinking, Gerstbach highlights the issues that are often ignored, suppressed or simply overlooked in this crucial relationship: Companies may claim to know their customers inside out, or they may argue that they don’t have the time to engage with them. A market research study may have been commissioned, or change may be put off. Or the argument may be that the existing product works well, so why change? In addition, success is often seen as dependent on focusing on internal targets or following orders from the top. To break down these barriers, Gerstbach tries to inspire companies to really engage with the world of their customers. How does she do this? She stresses that “when you start asking questions, you unlock the key to meeting customer needs. Questions are more powerful than answers and often require more courage than sticking to the status quo.”

„Die 7 Ausreden der Unternehmen – Kunden wirklich verstehen und erfolgreich bleiben“,
campus 2024

Die 7 Ausreden der UnternehmenKunden wirklich verstehen und erfolgreich bleiben

Ingrid Gerstbach

Hardback, bound
ISBN 9783593518602
287 pages


Share on Social Media

Thomas Wagner

About the Author

Thomas Wagner was born in 1955 and studied German and Philosophy in Heidelberg and Brighton (Sussex). While still a student, he began working as an art critic and freelance journalist. From 1986 he wrote for the art section of the Frankfurter Allgemeine Zeitung, where he was chief editor for visual arts and design from 1991 to 2007. He then continued to work as a freelance author, art critic and columnist. Wagner published an online magazine for Stylepark and was editor of the German Design Council’s design report magazine. He is currently online journalist for ndion. Wagner has also taught as a visiting, guest and honorary professor and was a founding member of the DGTF (German Society for Design Theory and Research). He has served on numerous juries and continues to be active in the field.


More on ndion

More on the Topics of Circular Economy and Sustainability .


Print Friendly, PDF & Email