SXSW. Conference and festivals in Austin
When it comes to current developments, prospects and questions of digitalisation, Austin, Texas, has become a hotspot for “digital creatives”. The South by Southwest/SXSW Conference & Festivals have become a popular meeting place for presenting and exchanging new developments. It is where not only the technological possibilities, but also their practical applications in design, music, film and other interactive media are presented and discussed. Several thousand visitors are expected to attend again this year, between 13 and 20 March, under the theme “Welcome to the Future”.