Soft Power Design
By Andrej Kupetz. In December 1944, when victory over Nazi Germany seemed to be just a matter of time, Winston Churchill’s wartime government established the world’s first Design Council: a […]
A move in the wrong direction for the new mobility
by Andrej Kupetz. In Germany, it took relatively long for e-scooters to be approved for use on public streets. While the scooters had already been a common sight in Paris, […]
It’s pearling!
The Perlenflasche by Günter Kupetz is Germany’s most recognisable beverage bottle. And this design classic is now celebrating its 50th anniversary. By Thomas Wagner. Products which can look back on over […]
Brand value added squared
The German artist and graphic designer Anton Stankowski (1906-1998) produced a great number of brand images during his time. Many of the iconic text-and-image logos he created are still in […]
Maxing out
Is the convertible an anachronism – or is driving around in an open-topped car about to experience a renaissance? By Andrej Kupetz. When I first met my wife, she drove […]
Parallel worlds rather than holistic experience
By Andrej Kupetz. The brand as a driver of corporate success is something that the vast majority of companies grasp intuitively. But consistent brand experiences are still the exception, and […]
Darwinism in the Digital Age
By Andrej Kupetz Watchful cameras in the fridge and VR headsets that come with sick bags: we will only succeed at life in the digital world if we learn to […]
Jil Sander: A world of her own
By Andrej Kupetz The German Design Award 2018 in the Personality category went to Jil Sander for her life’s work – a fitting honour for the Queen of Less, whose […]
Hasso Plattner: Patron of design thinking
Interview by Andrej Kupetz. Hasso Plattner is a supporter of the design thinking approach from the very beginning in Germany. Design Thinking has been taught at the Hasso Plattner Institute […]
The spirit of modernism
By Andrej Kupetz The 100th anniversary of the founding of Bauhaus, the school of design, architecture and applied arts, is rapidly approaching. The ideas and products developed there still attract […]