Visions for the mobility of the future. Lexus creative competition with students from the RCA
In order to be inspired by fresh ideas and to bring inspiration into the company, many car manufacturers run creative […]
In order to be inspired by fresh ideas and to bring inspiration into the company, many car manufacturers run creative […]
The automotive industry is undergoing a far-reaching transformation process. Not only proven drive systems are being put to the test, […]
“The M,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH, “has long been considered […]
Since 1 February, Daimler AG has become Mercedes-Benz Group AG. The renaming completed the realignment of the company that began […]
Porsche Cayenne, Renault Twingo, Smart, Evonic: Manfred Gotta and his agency “Gotta Brands” have been developing brand name s for […]
The Daimler car company is being radically restructured. Shareholders at an extraordinary general meeting almost unanimously approved the split into […]
The newly formed, multinational automotive group Stellantis includes brands such as Opel, Citroën, Peugeot, Vauxhall, Fiat and Chrysler. The group […]
The automotive sector is undergoing disruption and facing extensive transformation processes. However, it is not only the engines that are […]
Exhaust emissions and climate change have condemned the automotive industry to radical renewal. The end of the combustion engine has […]