Mineral water company Perrier has announced a collaboration with renowned Japanese artist Takashi Murakami, which the company says is to be inspired by his bright and colourful world as much […]
Vodafone and Disney have announced a partnership to develop a premium smartwatch for children. The two companies are seeking to contribute all their expertise to the development. Kids will be […]
Brands are complex and dynamic. They move with the times, respond to fashions and evolve. All of this is reflected not least in their appearance. Deutsche Telekom has further developed […]
Recycling packaging is one option, but it can also be reused. NIVEA and the health and beauty retailer dm are now offering their customers the option of refilling the NIVEA […]
An era of porcelain manufacturing is coming to an end. For 26 years, Günther Raithel and his son Holger ran the Kahla porcelain factory in Thuringia. Günther Raithel took over […]
Everyone knows the Stones are a brand. And they know exactly how to market themselves and their merchandise. The Rolling Stones are opening a flagship store in the middle of […]
Alongside digital showrooms, the trade fair Maison&Objet is also offering digital design talks from 4 to 18 September. Using staged snapshots, the showrooms invite virtual visitors to delve into the […]
In cooperation with Tesco as its British retail partner, the “zero-waste” shopping platform Loop has officially launched its pilot e-commerce programme for the UK. Customers can order a wide range […]
Fashion house Hugo Boss is gaining a new CEO in the form of Daniel Grieder. However, the 58-year-old – on whom the company’s hopes are riding – will only take […]
Be it a recruitment drive, brand marketing or a product launch – companies need to be good storytellers in their brand communication. Whether they are talking about their services and […]
Tina Müller, CEO of Douglas, honoured as Brand Manager of the Year at the 2020 German Brand Awards. On the occasion of this distinction, Müller talked in March 2020 about […]
By Lutz Dietzold. It’s time to act: the world is just a jungle of coronavirus signs. Barrier tape confines our movements in shops, restaurants and public spaces. In places where […]
Brand purpose: the majority of Germans think it is good when brands take a stand Brands showing social responsibility is nothing new, but another – once rare – phenomenon is […]
How do you anchor your corporate vision in your employees’ minds? And why is this so important? A recent study highlights how relevant trustworthiness is for a strong brand, not […]
By Thomas Wagner. Refreshing the brand with a new corporate design: the new PLEXIGLAS® word/image mark focuses on linearity and on staying connected with tradition. Fisher-Price’s new look is like […]