#LikeABosch becomes a platform for sustainability
Live like a Bosch? Admittedly, a special taste is needed for the humour in the company’s advertisement for the internet of things (IoT). Whether IoT hero Shawn is discovering the […]
Live like a Bosch? Admittedly, a special taste is needed for the humour in the company’s advertisement for the internet of things (IoT). Whether IoT hero Shawn is discovering the […]
“Der Markentag” at the Mainz University of Applied Sciences has in recent years developed into the German-speaking world’s leading discussion platform for the future of branding. At this academic conference, […]
By Thomas Wagner. Right way up or wrong way round? Mirror or selfie? What is the idea behind mirror images of brand names and logos? There is an unrelenting war […]
Rammstein (the band) and the vegan lifestyle? How do these two go together? Well, Rammstein frontman Till Lindemann is seen indulging in a meat-free burger in a video for Düsseldorf […]
The Düsseldorf-based consumer goods company Henkel is hoping to accelerate innovation and develop new business models by setting up internal think tanks and incubator teams in the Beauty Care and […]
By Hans Meier-Kortwig. Christmas is an emotional time by its very nature. This year, in the midst of the pandemic, everything is a bit different. More intense. We are more […]
By Hans Meier-Kortwig. Strong brands offer a point of orientation in times of uncertainty, for both customers as well as the brand’s employees, and the crisis has demonstrated this too. […]
Consumers in Germany are discerning and expect the highest quality at the lowest price. It is difficult for brands to differentiate themselves from their competitors solely through performance. There is […]
From the fuel cell and automated driving to energy management and the internet of things as well as rapid Covid tests, a globally active company such as Bosch hosts research […]
Ulrike von Mirbach will take over the leadership of MINI Germany on 1 January 2021. This makes her the successor of Wolfgang Büchel, who will be taking over the leadership […]
By Lutz Dietzold. Crises make people question what they are familiar with and put it under scrutiny. What is truly tenable? What can disappear? The coronavirus pandemic has resulted in […]
German carmakers have been recording record sales in the Middle Kingdom for years. In contrast, major Chinese brands such as BAIC Motors, Dongfeng, Geely and Zoyte remain virtually unknown in […]
Porsche is opening the gates to its development centre’s archives with a series entitled “Porsche Unseen”. For the first time ever, it is presenting 15 previously secret design studies and […]
After a nine-year delay, the new major Berlin Brandenburg Airport (BER) opened on 31 October. Anyone who moves within an airport, especially a new one, wants to get to their […]
The first German Reusable Packaging Conference took place recently and delivered a message: disposable packaging can be replaced by climate-friendly reusable alternatives in almost all situations and places. Roughly 200 […]