Brand development starts with language. And in turn, language influences the brand. Christine Stark is the managing director and managing partner of ENDMARK GmbH, an agency focused on brand language […]
How do you establish your corporate vision? How do you inspire your employees? And which internal branding measures are particularly useful for developing your brand inwardly? On the occasion of the German […]
By Thomas Wagner At the International Motor Show in Frankfurt am Main, Volkswagen didn’t just present their new electric vehicle models– the company also unveiled a revised logo and a […]
By Thomas Wagner. In the search for new talent, how can businesses find and retain the best employees? Anne Grobe of comdirect bank and Arndt Papenfuß of Kaldewei explained how […]
New Brand Unit at Beiersdorf More than 100 years ago, Paul C. Beiersdorf and Oscar Troplowitz created the Nivea brand that has accompanied each of us from childhood and in […]
The German artist and graphic designer Anton Stankowski (1906-1998) produced a great number of brand images during his time. Many of the iconic text-and-image logos he created are still in […]
By Thomas Wagner. During a panel discussion at the German Design Council’s German Brand Convention 2019, Nadine Rahman of ifm solutions and Eric Snoeijen of Bosch Rexroth provided a detailed […]
Kitchen revolutionary Gerd Bulthaup died on 1 August 2019 after a short, serious illness. With the reissue of an article by Andrej Kupetz from 2014, we look back on the […]
Is the convertible an anachronism – or is driving around in an open-topped car about to experience a renaissance? By Andrej Kupetz. When I first met my wife, she drove […]
Do mistakes really make us smarter? The Museum of Failure is home to roughly 100 examples of failed products from renowned companies – many of which have gone on to […]
Oslo is considered to be a modern, multi-faceted and liveable metropolis. This year, in order to reflect this lifestyle attitude in its visual identity, Oslo has launched a changeover to […]
‘The brand with the three stripes’ – many people associate this claim with one of the best-known brands in the world. But can you trademark three parallel stripes that might […]
By Andrej Kupetz. The brand as a driver of corporate success is something that the vast majority of companies grasp intuitively. But consistent brand experiences are still the exception, and […]
Under the direction of Dr. Annette Becker, the Bosch Power Tools brand got its home and garden division ready for the challenges of the digital age. For her work, she […]
By Klaus Meyer. Watchmaker Nomos is very much in the news – with award-winning products, superb engineering, astonishing growth rates and political statements. How do the company’s two totally different […]