Captain Iglo loses trademark dispute with Appel
Iglo has suffered its second defeat in court in a long-running legal dispute over the uniqueness of the well-known advertising figure Captain Iglo. The Munich Higher Regional Court dismissed the […]
The most successful brand spots on Youtube Germany 2021
Youtube has chosen the most successful brand spots on the platform in the past year. The ranking is based on the monthly “Youtube Ads Leaderboard”, which takes into account views, […]
Premium brand. Committed to tradition? Yes, and to the future too!
Premium brands can draw a lot of added value from their long history. But they must not lose sight of the future. The example of Bethmann Bank shows how a […]
Daimler AG becomes Mercedes-Benz Group AG
Since 1 February, Daimler AG has become Mercedes-Benz Group AG. The renaming completed the realignment of the company that began last year. With the previously announced change, the Group is […]
Brand Finance Ranking 2022. Worldwide and in Germany. These are the most valuable brands
In the Brand Finance ranking of the 500 most valuable brands, no fewer than seven US companies have made it into the top ten, some with impressive growth rates. With […]
Dream Job Influencer? Staged casting by Telekom in the fight against hate on the net
Hate comments on social media platforms? Shitstorms and cyberbullying on the net? Unfortunately, all this is the order of the day. Anyone who is on the Internet, whether professionally or […]
New Work: Less Bottleneck, More Brain & Heart
How can we raise the potential of our company without hierarchies and become more satisfied along the way? By Dirk Huesmann, Chairman of the Board wirDesign. Not only since Covid-19 […]
Steffen Rübke becomes the new CEO of C. Josef Lamy GmbH
The Lamy brand stands worldwide for high-quality writing instruments that combine perfect functionality and timeless aesthetics. The success story initiated by Dr Manfred Lamy according to the Bauhaus principle began […]
“Functionality is a key incentive”. An interview with the founders of FOND OF
With FOND OF, Sven-Oliver Pink, Florian Michajlezko and Dr. Oliver Steinki have managed to conjure fantastic, successful brands from scratch and consistently develop them. New ideas, openness, persistence, sustainability and […]
WDR Cosmo to become a media brand
Westdeutscher Rundfunk (WDR) is completing its new radio structure. After WDR 3 and WDR 5 had already been merged into a joint programme area in April 2021, the “young radio […]
Knitted shoes. Patent dispute between Nike and Adidas
The question of who invented knitted sports shoes is still being bitterly disputed. As the US federal authority International Trade Commission (ITC) has announced, it is examining at Nike’s request […]
Project Maybach. Design study by Mercedes and Virgil Abloh
Mercedes-Benz has honoured the recently deceased Virgil Abloh with the presentation of the “Project Maybach” design study. “As a humble contribution to Virgil’s legacy,” reads the press release, “the Mercedes-Maybach […]
Court decision. BVG may no longer use Würmchen pattern
In Berlin, the design of the BVG seat covers consisting of irregular patches in red, dark and light blue, black and white is affectionately called the “Würmchenmuster”. In the manner […]
Henning Strauss: “We are always in a process of transformation”
Henning Strauss has been carrying on the tradition of the family-run Engelbert Strauss company for 20 years, and ensures innovation in the brand and product areas. Only recently, the producer […]
#ZusammenGegenCorona (#TogetherAgainstCorona). More than 150 brands promote vaccination with rewritten slogans
“Vaccination … I think it’s good,” says Otto. Nespresso asks: “Vaccinate. What else?”, Lidl advertises with the slogan “Vaccination is worthwhile”, Edeka with “We love vaccination”, Persil with “Vaccination: You […]
How to Dior. Christian Dior and his successors
When Christian Dior presented his “Bar Jacket” at the presentation of his first collection on 12 February 1947, he revolutionised fashion and changed the Parisian streetscape marked by the Second […]
Dyson Demo VR. New shopping experience in the virtual reality store
Dyson is introducing virtual reality technology to open a new chapter in its fast-growing direct-to-consumer retail concept. The VR application “Dyson Demo VR” is designed to allow customers to try, […]
IKEA wants to say goodbye to plastic packaging
Something is happening with packaging waste. At Ikea, much of whose furniture has to be unpacked, assembled and set up at home or in the office, the often ingenious packaging […]
Icelandverse. The Icelandic Tourist Board parodies Mark Zuckerberg
Renaming is one of those things. Often it’s like the global product harmonisation of a chocolate bar in 1976, which was announced with the slogan: “Raider is now called Twix, […]
The 2nd Transformation. Visible brand sustainability
Digitalisation is still in full swing as the first major transformation, but it is already being overshadowed by a second one: sustainability. It is not only politicians who are demanding […]