The Most Valuable Brands in the World. Deutsche Telekom in the Top 10 for the First Time
The top spot remains American: Apple is once again the most valuable brand in the world, with Microsoft and Google […]
The top spot remains American: Apple is once again the most valuable brand in the world, with Microsoft and Google […]
Product design characterises brand identity and has a significant influence on consumer perception. Nevertheless, the German Brand Monitor, the decision-maker […]
Successful internal branding turns employees into credible brand ambassadors. If it is to be successfully developed and implemented, the strategy […]
The “Dieter and Ingeborg Rams Foundation” was established back in 1992. Initially, its main purpose was to transfer the estate […]
Flos, a leading international manufacturer of high-quality designer luminaires and innovative lighting systems, has announced that Barbara Corti has been […]
Brands are going green – in almost all markets and industries. At the same time, brand builders have to ask […]
Patric Draenert has been the second generation to run the family business of the same name on Lake Constance for […]
The consistent implementation of brand is a real challenge: the multitude of touchpoints, channels and applications is complex. And a […]
Ikea, the “impossible furniture house from Sweden”, celebrates its 80th birthday. No one else has so cleverly made modern living […]