New brand identity and uniform design for the Munich Oktoberfest
Due to the Corona pandemic, the Munich Oktoberfest had to be cancelled in the last two years. This autumn, from 17 September to 3 October, the 187th edition of the […]
Condor presents itself in an eye-catching striped look and with a new claim
The traditional logo, a stylised condor in a circle, goes back to Otl Aicher; the airline Condor has also advertised with the claim “We love flying” for many years. Now […]
designxport becomes the Design Zentrum Hamburg
On the way to the ecological, digital and social transformation of the economy and society, design is considered one of the key competences. Accordingly, it is important to support companies, […]
Deutsche Telekom presents new unified brand architecture
Everyone is probably familiar with Deutsche Telekom’s logo, the large, magenta-coloured T. Now the group is consistently adapting its brand identity to its “Leading Digital Telco” strategy and putting the […]
Brand Language makes the difference
If there is one thing brands have to do in this day and age, it is to make themselves unique and, above all, recognisable. Most of the time, this is […]
Fabriqué en France. France gets a new mark of origin
In view of French consumers’ growing interest in domestically produced goods and their desire to be able to recognise them better, a new mark of origin has been designed under […]