
New brand identity and uniform design for the Munich Oktoberfest
Due to the Corona pandemic, the Munich Oktoberfest had to be cancelled in the last two years. This autumn, from 17 September to 3 October, the 187th edition of the […]
Due to the Corona pandemic, the Munich Oktoberfest had to be cancelled in the last two years. This autumn, from 17 September to 3 October, the 187th edition of the […]
The traditional logo, a stylised condor in a circle, goes back to Otl Aicher; the airline Condor has also advertised with the claim “We love flying” for many years. Now […]
On the way to the ecological, digital and social transformation of the economy and society, design is considered one of the key competences. Accordingly, it is important to support companies, […]
Everyone is probably familiar with Deutsche Telekom’s logo, the large, magenta-coloured T. Now the group is consistently adapting its brand identity to its “Leading Digital Telco” strategy and putting the […]
If there is one thing brands have to do in this day and age, it is to make themselves unique and, above all, recognisable. Most of the time, this is […]
In view of French consumers’ growing interest in domestically produced goods and their desire to be able to recognise them better, a new mark of origin has been designed under […]