Can artificial intelligence generate function and aesthetic, or even combine the two together? And if so, what does this mean for design quality and the work of the designer? A reflection. By Lutz Dietzold. AI is […]
Is the immediate farewell to the era of automobility imminent? The times when the car-friendly city was the measure of all things for contemporary mobility are over. In the 21st century, society is shaped by the […]
Prestige alone is no longer enough to impress younger generations of customers. Daimler and Virgil Abloh show how to reach millennials and Generation Z with “Project SUV”. By Lutz Dietzold. The consumers of luxury goods are […]
Crises make people question what they are familiar with and put it under scrutiny. What is truly tenable? What can disappear? The coronavirus pandemic has resulted in the term »brand purpose« gaining a new significance, and […]
The current circumstances are resulting in new processes, new ways of thinking and new developments in all areas of life. In conjunction with the jury meeting for the German Design Awards 2021, the German Design Council […]
By Lutz Dietzold. High performance vs leisure cycling Do you remember “Bicycle Race”, that ode to bicycles by Queen? “I want to ride my bicycle, I want to ride it where I like.” Bicycle riding was […]
