Successful branding, design as brand language and brand strategy are decisive success factors for corporate positioning. Saskia Diehl, Managing Director GMK Markenberatung, Matthias Oetting, Director Marketing at OASE, and Lutz Dietzold discuss challenges and perspectives of […]
Robot manufacturer Boston Dynamics came up with a special marketing gag for the new year which gained attention among netizens. The company had a few of its robots take to the floor to “Do You Love […]
Many consider Frank Lloyd Wright to be the greatest architect of the 20th century. Sigrid Faltin’s documentary “The Phoenix from the Ashes” examines his visionary architecture as much as it does his chequered Hollywood-like life, making […]
The second Design Talk in 2020: on mobility design When it comes to research projects and the study of other complex questions, the quality of the results always improves when different perspectives and disciplines work together […]
Hartmut Esslinger is one of Germany’s most highly regarded product designers. With his works he has influenced the visual identity and product ranges of world-leading brands such as Apple, Sony and Kaltenbach & Voigt. In conversation […]
How do you establish your corporate vision? How do you inspire your employees? And which internal branding measures are particularly useful for developing your brand inwardly? On the occasion of the German Brand Convention 2019, Christian Rummel from Deutsche […]
