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Germany’s federal government is supporting its Mittelstand SMEs in their digital transformation. Businesses with three to 499 employees can gain reimbursement of up to 50% for such things as investments in digital technologies. The Federal Ministry for Economic Affairs has topped up its budget and it specifically includes subsidies for numerous digital transformation projects. Investments in data-driven business models, AI, the cloud, big data and more fall within the definition. Grants can also be obtained for investments in employee training on topics such as digital sales, SEO/SEA, email marketing, process digitisation, CRM systems and online marketing. Marketing automation platform Evalanche, together with its partner Meister Lampe und Freunde, is offering a free webinar explaining the conditions that must be met for applications and the process for obtaining a grant. The webinar will be held on 17 November 2020 at 11.00 a.m.

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