Creating a distinctive brand identity, managing it successfully and responding to customer expectations is becoming more and more important for business success. Jens Grefen, Senior Executive Creative Director at branding consultancy Interbrand, explains what consistent brand […]
What are the design challenges for an appliance brand? And how complex is it to adopt a circular economy and how can it be done successfully? On the occasion of Miele’s 125th anniversary, we talk to […]
What opportunities does AI offer designers? Will AI take over their role? Will they become curators rather than creators? We asked Marko Thorhauer, Executive Creative Director and Leader of Experience Design & Mobile at IBM iX. […]
ERCO is undoubtedly one of the leading German design brands with a global presence. This year, the company is celebrating its 90th anniversary. To mark this milestone, we spoke to CEO Tim Henrik Maack about technical […]
Furniture manufacturer COR is celebrating its 70th anniversary this year. Leo Lübke, managing partner and designer, discusses how the company has maintained quality over the years and continued the joy of sustainable design with its CORever […]
Stephan Merkle has joined ABB Building and Home Automation Solutions to build a new design team. In this interview, the new Global Head of Design explains how he is combining global design consistency with user-centric innovation […]
