The bungalow – an idealist in suburbia
A single storey, green surroundings, relaxed, modern: it is originally from Asia, is seen by the French as a holiday home and was regarded as a modern dacha in the […]
Experts discuss Sustainability: “To stop climate change, everyone has to join in”
The topic of sustainability affects all areas of our lives and needs decisive action. Mimi Sewalski (Managing Director of Avocadostore), Ineke Hans (Founder and Professor of Design & Social Context), […]
Both iconic and reserved: David Wojcik is German Design Award Newcomer 2021
The innovative product developments of David Wojcik help people. Some are even made to save lives, such as “Bloop”, a medical tool for collecting autologous blood, and “Balloo”, a signal […]
Expert Talk: Branding – Clear positioning is crucial
Successful branding, design as brand language and brand strategy are decisive success factors for corporate positioning. Saskia Diehl, Managing Director GMK Markenberatung, Matthias Oetting, Director Marketing at OASE, and Lutz […]
Boston Dynamics makes robots dance
Robot manufacturer Boston Dynamics came up with a special marketing gag for the new year which gained attention among netizens. The company had a few of its robots take to […]
Frank Lloyd Wright: Building with nature, not against it
Many consider Frank Lloyd Wright to be the greatest architect of the 20th century. Sigrid Faltin’s documentary “The Phoenix from the Ashes” examines his visionary architecture as much as it […]
Mobility Design: Freedom of movement with design
The second Design Talk in 2020: on mobility design When it comes to research projects and the study of other complex questions, the quality of the results always improves when […]
“We were system innovators” – In conversation with Hartmut Esslinger
Hartmut Esslinger is one of Germany’s most highly regarded product designers. With his works he has influenced the visual identity and product ranges of world-leading brands such as Apple, Sony […]
Employees as brand ambassadors
How do you establish your corporate vision? How do you inspire your employees? And which internal branding measures are particularly useful for developing your brand inwardly? On the occasion of the German […]