Interior Trend 2021 “New Simplicity”: Design for being
In the wake of the coronavirus pandemic, the focus has shifted to our homes. Prolonged periods spent at home are awakening new expectations. It is clear that quality and durability […]
Mirror, mirror in my hand, show me the coolest brand in all the land
By Thomas Wagner. Right way up or wrong way round? Mirror or selfie? What is the idea behind mirror images of brand names and logos? There is an unrelenting war […]
How to eradicate eagles with burgers
By Thomas Wagner. “In a world where no less than 400,000 litres of water are used to manufacture a car, it is ridiculous to urge people to use the water […]
About depth and shy deer: product designer Nils Holger Moormann.
Nils Holger Moormann is a brand in his own right among furniture makers. As an industry outsider who came to design in a roundabout way, he successfully worked together with […]
Time for a change
By Thomas Wagner. It’s official: the current IKEA catalogue for the year 2021 will be the last of its kind. Having just celebrated its 70th birthday last summer, the catalogue […]
Brands can turn X-Mas into their Brand-Mas – now more than ever!
By Hans Meier-Kortwig. Christmas is an emotional time by its very nature. This year, in the midst of the pandemic, everything is a bit different. More intense. We are more […]
Challenges and trends in holistic branding
By Hans Meier-Kortwig. Strong brands offer a point of orientation in times of uncertainty, for both customers as well as the brand’s employees, and the crisis has demonstrated this too. […]
Digital heroes: Eckart Köhne of the Expothek
By Helmut Maternus Bien. With the Expothek at Baden State Museum, Eckart Köhne has created a digitised exhibition that makes roughly 650,000 years of human history an experience to enjoy […]
Think architecture local. Ideas for open communities in the 21st century
Architecture is not only a formal and aesthetic practice, but also a social one. While modern urban planning neglected this aspect of space for a long time, the call for […]
Building with nature, not against it
By Thomas Wagner. Many consider Frank Lloyd Wright to be the greatest architect of the 20th century. Sigrid Faltin’s documentary “The Phoenix from the Ashes” examines his visionary architecture as […]
Brand purpose: the brand as an answer
By Lutz Dietzold. Crises make people question what they are familiar with and put it under scrutiny. What is truly tenable? What can disappear? The coronavirus pandemic has resulted in […]
Freedom of movement with design
The second Design Talk in 2020: on mobility design When it comes to research projects and the study of other complex questions, the quality of the results always improves when […]
“Enzo Mari Costellazione” – podcasts pay tribute to the design legend
The furniture designs of Enzo Mari are characterised by a consistent, direct style. His book “Autoprogettazione?” is an epochal work for furniture styled by the consumer with simple tools, and […]
Cheerful and stripy
By Thomas Wagner. Paul Smith is considered a charismatic designer who produces more than fashion. A new monograph published just in time for his brand’s 50th anniversary captures the spirit […]
Restarting: how a relaunch can strengthen a brand
Brands must keep developing, since target markets, industries, consumption patterns and values do change. Such development can be done in one large step with a brand relaunch. These three examples […]