It’s always possible to be more sustainable
Designers are generally very observant: they look closely at the world around them, and they design objects, processes and services to improve our lives. The following projects by winners of […]
Nobody dared to stop us
Hartmut Esslinger talks about boldness, creativity and the will to change things. Product designer Hartmut Esslinger met Steve Jobs in 1982 and helped create the Apple brand design, which went […]
Moby Dick and Creativity
By Thomas Wagner. When compiling “100 Books All Designers Should Know” (Original title: “100 Bücher, die alle Designer kennen sollten”), René Spitz and Marcel Trauzenberg had no intention of simply […]
Upcoming! 3 questions for designer Kai Rump
Kai Rump graduated with a Bachelor of Arts from the School of Art and Design at the University of Wuppertal. He has been working as an industrial designer since 2019. […]
Fifty shades of pink?
By Thomas Wagner. No matter what shade of pink you are talking about, whether pale primrose, shocking pink or magenta, it never fails to surprise, provoke and steal the limelight. […]
Magnum opus – The Atlas of Furniture Design
By Gerrit Terstiege. In November 2019, the Vitra Design Museum launched a fundamental work of encyclopaedic proportions on the history of modern furniture design. With more than 1,000 pages, the […]
Personal tools – in times of the digital shift
By Martina Metzner. Design is essential for establishing artificial intelligence says Professor Philipp Thesen in his Design Talk with Martina Bergmann at the Frankfurt Trade Fair. The German Design Council’s […]
Upcoming! 3 questions for designer Janina Hünerberg
Janina Hünerberg studied industrial design and medical design at the Muthesius University of Fine Arts and Design in Kiel. For her work, which is marked by its clear applications and […]
The principle of functionality: aesthetics are a functional aspect
What is the role of design in digital transformation? How is digitalisation changing the design of installation equipment, and how is this feeding back into the business model? And what […]
“We were system innovators” – In conversation with Hartmut Esslinger
Hartmut Esslinger is one of Germany’s most highly regarded product designers. With his works he has influenced the visual identity and product ranges of world-leading brands such as Apple, Sony […]
Soft Power Design
By Andrej Kupetz. In December 1944, when victory over Nazi Germany seemed to be just a matter of time, Winston Churchill’s wartime government established the world’s first Design Council: a […]
Upcoming! 3 questions for designer Sebastian Viering
Sebastian Viering graduated from the Stuttgart State Academy of Art and Design with a diploma in industrial design. In his thesis he explored how sound is produced through interaction between […]
Language promotes brand – brand promotes language
Brand development starts with language. And in turn, language influences the brand. Christine Stark is the managing director and managing partner of ENDMARK GmbH, an agency focused on brand language […]
Employees as brand ambassadors
How do you establish your corporate vision? How do you inspire your employees? And which internal branding measures are particularly useful for developing your brand inwardly? On the occasion of the German […]
MoMA re-invents itself
The Museum of Modern Art (MoMA) in New York was closed for four months. It re-opens on 21 October 2019. Diller Scofidio + Renfro renovated the museum in collaboration with […]