Brand purpose: the brand as an answer
By Lutz Dietzold. Crises make people question what they are familiar with and put it under scrutiny. What is truly tenable? What can disappear? The coronavirus pandemic has resulted in […]
Freedom of movement with design
The second Design Talk in 2020: on mobility design When it comes to research projects and the study of other complex questions, the quality of the results always improves when […]
“Enzo Mari Costellazione” – podcasts pay tribute to the design legend
The furniture designs of Enzo Mari are characterised by a consistent, direct style. His book “Autoprogettazione?” is an epochal work for furniture styled by the consumer with simple tools, and […]
Cheerful and stripy
By Thomas Wagner. Paul Smith is considered a charismatic designer who produces more than fashion. A new monograph published just in time for his brand’s 50th anniversary captures the spirit […]
Restarting: how a relaunch can strengthen a brand
Brands must keep developing, since target markets, industries, consumption patterns and values do change. Such development can be done in one large step with a brand relaunch. These three examples […]
Connecting landscapes
By Thomas Wagner. The passports of the Kongeriket Norge, as Norway is known in its official language Bokmål, recently began sporting a fresh new design. It took a long time […]
Smart Medication: Interview with the winner of the Design Research Award
Up-and-coming designer Kilian Frieling came out on top in the public vote for the Design Research Award 2020 with his Smart Medication project. Smart Medication focuses on the possibilities of […]
Interbrand ranking: the most valuable brands 2020
By Thomas Wagner. Brand consultancy Interbrand compiles the „Best Global Brands“. ranking each year. The current report, entitled “The Decade of Possibility”, studies the period from 1 July 2019 to […]
Retail in flux – the art of smart networking
By Lutz Dietzold. Bricks-and-mortar retail is dead – long live bricks-and-mortar retail! News of the sector’s death may well be premature, and I am sick of hearing that the high […]
Designers in the operating theatre
The first Design Talk in 2020 on medical design There are various aspects to design research. Universities play an important role, but research is by no means restricted to academic […]
The old new.
The new new. An opportunity or wishful thinking? Stephan Ott, Director of the Institute for Design Research and Appliance, spoke about this topic at the Kunstverein Familie Montez gallery in […]
Have you heard of Dieter Rams?
By Gerrit Terstiege. There is obviously no shortage of extensive, voluminous and richly illustrated books about Dieter Rams and his work. Frankfurt-based design historian Klaus Klemp has now published an […]
Upcoming! Julian Peschel, Finalist for the German Design Award Newcomer 2021
Julian Peschel, born in 1993, is an information designer with a strong passion for research and narrative visuality. Based on his portfolio, he was chosen as one of five finalists […]
Ecological transition right now: green construction projects with a future.
The climate crisis is and will remain one of the key concerns and challenges of the 21st century. The targets that have been set are ambitious. The European Union is […]
Upcoming! Lukas Schmidt, Finalist for the German Design Award Newcomer 2021
Lukas Schmidt, born in 1992, studied communication design at Darmstadt University of Applied Sciences after completing his school-leaving examinations. He graduated with a »Diplom« (master’s equivalent) in 2019. Based on […]