Employer Branding – finding and keeping talent
By Thomas Wagner. In the search for new talent, how can businesses find and retain the best employees? Anne Grobe of comdirect bank and Arndt Papenfuß of Kaldewei explained how […]
Interacting on an Equal Footing – Brand and Design as Values in Global Competition
The People’s Republic of China is one of the world’s largest economies. In recent years, China has developed at a breathtaking pace, becoming a production location for highly innovative technological […]
Q&A with the experts
How does digitalisation impact on your brand management? Creativity, pragmatism, service focus, innovation, user experience – when it comes to branding and digitalisation, we all know the standard catchwords. But […]
Brand value added squared
The German artist and graphic designer Anton Stankowski (1906-1998) produced a great number of brand images during his time. Many of the iconic text-and-image logos he created are still in […]
From traditional business to Industry 4.0
By Thomas Wagner. During a panel discussion at the German Design Council’s German Brand Convention 2019, Nadine Rahman of ifm solutions and Eric Snoeijen of Bosch Rexroth provided a detailed […]
Liberating space
Kitchen revolutionary Gerd Bulthaup died on 1 August 2019 after a short, serious illness. With the reissue of an article by Andrej Kupetz from 2014, we look back on the […]
Maxing out
Is the convertible an anachronism – or is driving around in an open-topped car about to experience a renaissance? By Andrej Kupetz. When I first met my wife, she drove […]
The Necessary and the Appropriate
As CEO of ERCO, Klaus Jürgen Maack wasn’t just a passionate champion of design and technology – he was also committed to developing the best possible solutions for building lighting. […]
Material matters – innovative materials for sustainable production
The problems caused by conventional petroleum-based plastics and the high levels of energy and resources required to make them are becoming increasingly apparent. For years now, commerce and industry have […]
Success in failure: Museum of Failure is now called »MOX«
Do mistakes really make us smarter? The Museum of Failure is home to roughly 100 examples of failed products from renowned companies – many of which have gone on to […]
The concept of versatility – a visit to Besau Marguerre
by Jasmin Jouhar. It’s impossible to pin them down: Hamburg design duo Besau Marguerre works in all sorts of creative disciplines at once, including product and graphic design, interior styling […]
Talking to: Gabriel Müller
Gabriel Müller, German Design Award Newcomer Finalist 2019, talking about his work and the importance of good design.
Shy, creative, destructive: Innovation – the paradoxical being
By Lutz Dietzold. Innovation – a paradoxical phenomenon: in common parlance, particularly of advertising and marketing, its presence already is inflationary – at the same time, it is in truth […]
A frame of mind – VanMoof rethinks bicycle design
By Martin Krautter. The city bikes from Dutch brand VanMoof are easy to recognise by the thick top tube that transitions into the front and back lights. But there’s a […]
Talking to: Luisa Rubisch & Rasa Weber
Luisa Rubisch und Rasa Weber, finalists of the German Design Awards 2019 newcomer, about their project Urban Terrazo.