Internal branding: Generating trust, both internally and externally
How do you anchor your corporate vision in your employees’ minds? And why is this so important? A recent study highlights how relevant trustworthiness is for a strong brand, not […]
Design from the Alps: how to make a lot out of just a little
By Thomas Wagner. A world away from alpine wood carvings: „Design from the Alps“ is a book founded on extensive research which offers an enthralling overview of 100 years of […]
Zooming in on the city: Architecture in times of digitalisation
Data-supported design methods and construction processes have become an essential part of architecture and urban planning. But where is digitalisation taking us? What is the potential that has not yet […]
A turning point – Automotive Design Trends
By Nicolas Uphaus. Automotive design will reach exciting new heights in 2020. It has been a long time since this sector has seen so much activity, resulting from climate change, […]
Branding: Plexiglas and Fisher-Price present their new look
By Thomas Wagner. Refreshing the brand with a new corporate design: the new PLEXIGLAS® word/image mark focuses on linearity and on staying connected with tradition. Fisher-Price’s new look is like […]
We asked the experts: What impact is digitalisation having on the design process?
Since digitalisation is an integral part of many areas of our daily lives, it is also present in all sectors of industry. This creates new challenges, in particular for designers […]
Using strategy to achieve a strong brand: Branded interactions and personal branding
Strategic brand management is a key success factor for companies. But there is also an increasing trend for individuals to present themselves as brands – as artists, consultants and/or influencers. […]
Warm hearts and cool heads: How temperatures affect our purchasing decisions
What do consumers associate with luxury? The association of cold temperatures, or cold colours, with attributes such as “refined” and “luxurious” has been a long-standing practice in the world of design. […]
A new conception of design
By Lutz Dietzold. It’s the year 2020, the writing is on the wall: the continuing rise in CO2 emissions worldwide is leading to global warming, which threatens our climate and […]
The digital future is moving in
Smart products and services are changing our living habits. They solve problems, and they simplify routines. And now additional waves of transformation – which draw smart products and application software […]
Disaster Design: When Namazu begins to stir
By Thomas Wagner. For centuries, the people of Japan have lived in constant awareness that the harmonious order of their everyday lives could be disrupted at any moment. The „Disaster […]
From tins to bicycles – promoting recycling through communication
We all want sustainability. Nevertheless, in everyday life, basic practical steps can sometimes present challenges when it comes to recycling. Studies by researchers from Pennsylvania State University and Boston College […]
Design Patents – Protecting Designs
By Jan Rasmus Ludwig. When did the protection of designs originate? And what factors are considered in a design patent? The publication “Designpatente der Moderne 1840-1970” (“Design Patents of the […]
More than furniture – an interview with Jasper Morrison
The British product designer Jasper Morrison has become an authority above all through his work in furniture design. His reduced, elegantly designed objects don’t appear loud, are unpretentious and at […]
AI Superpowers: Without a cultural shift, AI will divide society
By Bernd Müller. In his book “AI Superpowers: China, Silicon Valley and the New World Order”, Kai-Fu Lee writes about the global impact of AI and digitalisation, from the loss […]