Get yourself out here! Start-up help for the next generation of designers
Once they have graduated, the next generation of designers is faced with the question of how and where to enter the market – but where do you start? How can […]
A move in the wrong direction for the new mobility
by Andrej Kupetz. In Germany, it took relatively long for e-scooters to be approved for use on public streets. While the scooters had already been a common sight in Paris, […]
A visit to Dietrich F. Brennenstuhl
By Martin Krautter The light-emitting diode has gained universal acceptance as a light source. Yet it’s only 10 years since LEDs were first used to illuminate entire buildings. Nimbus, a […]
Sharp for Meat, Soft for Butter
Will the knife of the future be able to adapt itself to different tasks? How programmable materials may one day become an everyday reality – and how far we still […]
It’s pearling!
The Perlenflasche by Günter Kupetz is Germany’s most recognisable beverage bottle. And this design classic is now celebrating its 50th anniversary. By Thomas Wagner. Products which can look back on over […]
Employer Branding – finding and keeping talent
By Thomas Wagner. In the search for new talent, how can businesses find and retain the best employees? Anne Grobe of comdirect bank and Arndt Papenfuß of Kaldewei explained how […]
Interacting on an Equal Footing – Brand and Design as Values in Global Competition
The People’s Republic of China is one of the world’s largest economies. In recent years, China has developed at a breathtaking pace, becoming a production location for highly innovative technological […]
Q&A with the experts
How does digitalisation impact on your brand management? Creativity, pragmatism, service focus, innovation, user experience – when it comes to branding and digitalisation, we all know the standard catchwords. But […]
Brand value added squared
The German artist and graphic designer Anton Stankowski (1906-1998) produced a great number of brand images during his time. Many of the iconic text-and-image logos he created are still in […]
From traditional business to Industry 4.0
By Thomas Wagner. During a panel discussion at the German Design Council’s German Brand Convention 2019, Nadine Rahman of ifm solutions and Eric Snoeijen of Bosch Rexroth provided a detailed […]
Liberating space
Kitchen revolutionary Gerd Bulthaup died on 1 August 2019 after a short, serious illness. With the reissue of an article by Andrej Kupetz from 2014, we look back on the […]
Maxing out
Is the convertible an anachronism – or is driving around in an open-topped car about to experience a renaissance? By Andrej Kupetz. When I first met my wife, she drove […]
The Necessary and the Appropriate
As CEO of ERCO, Klaus Jürgen Maack wasn’t just a passionate champion of design and technology – he was also committed to developing the best possible solutions for building lighting. […]
Material matters – innovative materials for sustainable production
The problems caused by conventional petroleum-based plastics and the high levels of energy and resources required to make them are becoming increasingly apparent. For years now, commerce and industry have […]
Success in failure: Museum of Failure is now called »MOX«
Do mistakes really make us smarter? The Museum of Failure is home to roughly 100 examples of failed products from renowned companies – many of which have gone on to […]