Paths to the future: events after Corona
Communication can give hope and reassurance in times of crisis and disaster. But at the present time, when event halls, cultural halls, concert halls, exhibition halls, congress centres, museums and […]
Rolf Fehlbaum: Mister Vitra
He has worked with the most important designers and architects, created a unique campus and made furnishing less hierarchical: we celebrate Rolf Fehlbaum on his eightieth birthday. By Thomas Wagner. […]
Automotive advertising: With humour to more boldness?
Exhaust emissions and climate change have condemned the automotive industry to radical renewal. The end of the combustion engine has been decided, electric mobility has not yet been established on […]
Corporate Design management in times of VUCA
Transformation is taking place in virtually all aspects of our lives at an unprecedented speed. Corporate-design and brand managers must face it, too. Welcome to the world of VUCA. By […]
I am always eager to continue on my path
Putting the question: an interview with Kengo Kuma. His buildings reinterpret traditional Japanese forms and construction methods in surprising ways. They often establish a close connection to nature and attach […]
Strength from within: how internal marketing can empower brands
By Gina Dollen, GMK Markenberatung. The “strength through branding” approach has already taken many businesses to the next level. But even the strongest brand, best brand strategy and most exceptional […]
Young brands hovering between closeness and distance
A brand-new book about successful brand development in a difficult era: “Brand New Brand”, published by gestalten, exhibits exciting examples of projects by international branding agencies. What can we learn […]
The 2021 RAL trend report: the renaissance of thoughtfulness, sensuality and creation
Putting the question: an interview with Professor Timo Rieke. Colour Feeling 2021+ by RAL is a tool for designers. Professor Timo Rieke explains why there is a whole range of […]
Both iconic and reserved: David Wojcik is German Design Award Newcomer 2021
David Wojcik’s innovative product developments help people. Some are even made to save lives, such as “Bloop”, a medical tool for collecting autologous blood, and “Balloo”, a signal balloon that […]
BIG. Formgiving: Gifts that keep on giving
“Formgiving” is the latest book by the Bjarke Ingels Group. It presents some 100 buildings and projects by the Danish architectural firm and takes us on a whistle-stop architectural tour […]
Brands that are taking the leap into the future: a case study
By Lutz Dietzold. The consumers of luxury goods are increasingly younger in age. Gone are the times when someone’s house or car was their number-one identity-defining characteristic. The phrase, “Tell […]
Paola Antonelli. “Design as cultural asset”
In her many years as a curator and author, Paola Antonelli has impressively demonstrated the extent to which design influences the development of culture and society, as well as how […]
Shaping the brand with illustrations
Illustrations as an element in corporate design systems have become increasingly popular. There are many good reasons to take a closer look at why this is the case. By Stefanie […]
Expert Talk: Branding – Clear positioning is crucial
Successful branding, design as brand language and brand strategy are decisive success factors for corporate positioning. Saskia Diehl, Managing Director GMK Markenberatung, Matthias Oetting, Director Marketing at OASE, and Lutz […]
Digital transformation and the advantages of an in-house design agency
The success of design in a company depends decisively on the blueprint of its implementation, knows Philipp Thesen, strategy consultant and former head of design at Deutsche Telekom. He assisted […]