Automobility Archive

Trend: white remains the most popular colour for automobiles

22. January 202023. January 2020

Trend: white remains the most popular colour for automobiles BASF’s Coatings division is an international leader in automotive paints. But its expertise isn’t limited to identifying colour trends – it […]

Brands Interviews

70 Years of Porsche – more than a brand

5. April 201927. June 2019

For 70 years, the name Porsche has stood not only for a brand, but for an attitude to life. Dr. Wolfgang Porsche is delighted to accept the »Brand Personality of […]