It is well known that data centers and server farms produce large quantities of climate-damaging greenhouse gases. Electric mobility, on the other hand, has so far been seen as a […]
The automotive industry is undergoing a profound transformation process driven by electromobility and digitalisation. In view of this, Volkswagen presented a 10-point plan in September 2022 aimed at sustainably strengthening […]
Even people who are critical of the automobile know his name: Enzo Ferrari. After all, they say, he was “one of the most famous Italians after Leonardo da Vinci”. Today, […]
„Roots and Wings“ is the name of an opulent volume about the automobile designer Peter Schreyer, who, after designing the TT and A2 for Audi, the New Beetle and Golf […]
BASF’s Coatings division develops, produces and markets not only coatings for buildings and various surface technologies, but above all innovative automotive and automotive refinish coatings. In 2021, the division achieved […]
Anyone who drives a car with a combustion engine causes CO2 emissions. In principle, half of the kilometres currently travelled by car in Germany could also be covered by light […]
The end of the combustion engine has already been decided in many countries. The automotive industry is in a phase of profound transformation. The more the transition progresses, new value […]
How can used vehicle parts be dealt with sensibly? A large number of used parts end up in the scrap yard every year. As anyone who has ever tinkered with […]
In order to be inspired by fresh ideas and to bring inspiration into the company, many car manufacturers run creative competitions among students together with art, design or architecture colleges. […]
The automotive industry is undergoing a far-reaching transformation process. Not only proven drive systems are being put to the test, but also the associated business models and value chains. However, […]
“The M,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH, “has long been considered the strongest letter in the world, and in our company’s […]
Since 1 February, Daimler AG has become Mercedes-Benz Group AG. The renaming completed the realignment of the company that began last year. With the previously announced change, the Group is […]
Porsche Cayenne, Renault Twingo, Smart, Evonic: Manfred Gotta and his agency “Gotta Brands” have been developing brand name s for car models, consumer goods and companies for over 30 years. […]
The Daimler car company is being radically restructured. Shareholders at an extraordinary general meeting almost unanimously approved the split into two independent companies for cars and commercial vehicles. “Today is […]
The newly formed, multinational automotive group Stellantis includes brands such as Opel, Citroën, Peugeot, Vauxhall, Fiat and Chrysler. The group has now established a design agency that is also available […]
The automotive sector is undergoing disruption and facing extensive transformation processes. However, it is not only the engines that are changing. The question is what forms of transport and how […]
Exhaust emissions and climate change have condemned the automotive industry to radical renewal. The end of the combustion engine has been decided, electric mobility has not yet been established on […]
Prestige alone is no longer enough to impress younger generations of customers. Daimler and Virgil Abloh show how to reach millennials and Generation Z with “Project SUV”. By Lutz Dietzold. […]
Carmakers PSA and Fiat Chrysler completed their merger in January. The new group of companies is called Stellantis and combines 14 automotive brands under one roof. In an online article […]
As reported by Business Insider, Stefan Sielaff is vacating his position as chief designer at prestigious brand Bentley and moving to Geely in China, where he plans to head design […]