Stellantis starts its own design agency
The newly formed, multinational automotive group Stellantis includes brands such as Opel, Citroën, Peugeot, Vauxhall, Fiat and Chrysler. The group has now established a design agency that is also available […]
Future Mobility. Special exhibition at the Mercedes-Benz Museum
The automotive sector is undergoing disruption and facing extensive transformation processes. However, it is not only the engines that are changing. The question is what forms of transport and how […]
Automotive advertising: With humour to more boldness?
Exhaust emissions and climate change have condemned the automotive industry to radical renewal. The end of the combustion engine has been decided, electric mobility has not yet been established on […]
Brands that are taking the leap into the future: a case study
Prestige alone is no longer enough to impress younger generations of customers. Daimler and Virgil Abloh show how to reach millennials and Generation Z with “Project SUV”. By Lutz Dietzold. […]
Stellantis. Brand future or expensive brand museum?
Carmakers PSA and Fiat Chrysler completed their merger in January. The new group of companies is called Stellantis and combines 14 automotive brands under one roof. In an online article […]
Stefan Sielaff is leaving the VW Group and moving to Geely
As reported by Business Insider, Stefan Sielaff is vacating his position as chief designer at prestigious brand Bentley and moving to Geely in China, where he plans to head design […]
Design at Volkswagen, SEAT and CUPRA under new management
There are gradual changes happening in the design departments of the Volkswagen Group. Back in April, Klaus Zyciora was named Head of Volkswagen Group Design and took on responsibility for […]
Toyota Collection. The unknown world of chic JDM models
Japanese car culture incorporates many vehicles of extraordinary technology and design. They are often unfamiliar in this part of the world, which is because many of them are produced only […]
Not of this world
By Thomas Wagner. An analysis of a goddess: Roland Barthes saw a magical object in the Citroën DS; others saw a profane yet well-designed vehicle. Swiss architect Christian Sumi explores […]
Mercedes-Benz and NVIDIA partner up for software-defined vehicle architecture
Automotive manufacturer Mercedes-Benz, and NVIDIA, a leading provider of GPU-accelerated computing, are cooperating in the development of an internal vehicle computer system and AI computing infrastructure. The new technology is […]
Volkswagen is developing its own operating system for all its vehicles
Volkswagen is developing its own operating system for all its vehicles Many manufacturers believe that, in the future, cars will be nothing other than driving smartphones. To reach this point, […]
Elegant metal: Pininfarina celebrates its 90th anniversary
Elegant metal: Pininfarina celebrates its 90th anniversary The name has a special ring to it: Pininfarina. The company is the Italian carrozzeria par excellence and its creations have had a […]
Developments to reshape transport
How will we move and travel in the future? How will that change the appearance of our cities? What consequences will there be for businesses, production chains and supply chains? […]
Turning 40 – tanti auguri, Fiat Panda!
Turning 40 – tanti auguri, Fiat Panda! The Fiat Panda is and will remain a beloved hatchback of automotive enthusiasts. That is why this small, highly simple and yet robust […]
Matthew Weaver becomes Vice President of Nissan Design Europe
Matthew Weaver becomes Vice President of Nissan Design Europe Japanese car manufacturer Nissan maintains design centres across the world to cater to cultural differences and expectations of local consumers. Matthew […]