Porsche Cayenne, Renault Twingo, Smart, Evonic: Manfred Gotta and his agency “Gotta Brands” have been developing brand name s for car models, consumer goods and companies for over 30 years. […]
The Daimler car company is being radically restructured. Shareholders at an extraordinary general meeting almost unanimously approved the split into two independent companies for cars and commercial vehicles. “Today is […]
The newly formed, multinational automotive group Stellantis includes brands such as Opel, Citroën, Peugeot, Vauxhall, Fiat and Chrysler. The group has now established a design agency that is also available […]
The automotive sector is undergoing disruption and facing extensive transformation processes. However, it is not only the engines that are changing. The question is what forms of transport and how […]
Exhaust emissions and climate change have condemned the automotive industry to radical renewal. The end of the combustion engine has been decided, electric mobility has not yet been established on […]
Prestige alone is no longer enough to impress younger generations of customers. Daimler and Virgil Abloh show how to reach millennials and Generation Z with “Project SUV”. By Lutz Dietzold. […]
Carmakers PSA and Fiat Chrysler completed their merger in January. The new group of companies is called Stellantis and combines 14 automotive brands under one roof. In an online article […]
As reported by Business Insider, Stefan Sielaff is vacating his position as chief designer at prestigious brand Bentley and moving to Geely in China, where he plans to head design […]
There are gradual changes happening in the design departments of the Volkswagen Group. Back in April, Klaus Zyciora was named Head of Volkswagen Group Design and took on responsibility for […]
Japanese car culture incorporates many vehicles of extraordinary technology and design. They are often unfamiliar in this part of the world, which is because many of them are produced only […]
An analysis of a goddess: Roland Barthes saw a magical object in the Citroën DS; others saw a profane yet well-designed vehicle. Swiss architect Christian Sumi explores the history of […]
Automotive manufacturer Mercedes-Benz, and NVIDIA, a leading provider of GPU-accelerated computing, are cooperating in the development of an internal vehicle computer system and AI computing infrastructure. The new technology is […]
Volkswagen is developing its own operating system for all its vehicles Many manufacturers believe that, in the future, cars will be nothing other than driving smartphones. To reach this point, […]
Elegant metal: Pininfarina celebrates its 90th anniversary The name has a special ring to it: Pininfarina. The company is the Italian carrozzeria par excellence and its creations have had a […]
How will we move and travel in the future? How will that change the appearance of our cities? What consequences will there be for businesses, production chains and supply chains? […]