Trainee project at Audi Neckarsulm. NSU Prinz with e-tron power
It all began with a knitting machine factory in Riedlingen on the Danube. After the move to Neckarsulm, bicycles followed, then motorcycles – and finally, in 1906, the start of […]
MIT study finds huge greenhouse gas emissions for self-driving cars
It is well known that data centers and server farms produce large quantities of climate-damaging greenhouse gases. Electric mobility, on the other hand, has so far been seen as a […]
Volkswagen reorganises key departments. Michael Mauer takes over as Head of Group Design
The automotive industry is undergoing a profound transformation process driven by electromobility and digitalisation. In view of this, Volkswagen presented a 10-point plan in September 2022 aimed at sustainably strengthening […]
Enzo Ferrari and Ettore Bugatti. Documentaries on Arte about two legends of automobile history and their brands
Even people who are critical of the automobile know his name: Enzo Ferrari. After all, they say, he was “one of the most famous Italians after Leonardo da Vinci”. Today, […]
Traces in fresh snow. “Roots and Wings” – Peter Schreyer
„Roots and Wings“ is the name of an opulent volume about the automobile designer Peter Schreyer, who, after designing the TT and A2 for Audi, the New Beetle and Golf […]
Automotive coatings. BASF and BMW focus on renewable raw materials
BASF’s Coatings division develops, produces and markets not only coatings for buildings and various surface technologies, but above all innovative automotive and automotive refinish coatings. In 2021, the division achieved […]
German Aerospace Center (DLR) has investigated the potential of light electric vehicles
Anyone who drives a car with a combustion engine causes CO2 emissions. In principle, half of the kilometres currently travelled by car in Germany could also be covered by light […]
„Motion! Autos, Art, Architecture“ at the Guggenheim Bilbao
The end of the combustion engine has already been decided in many countries. The automotive industry is in a phase of profound transformation. The more the transition progresses, new value […]
Remanufacturing. AI image recognition for vehicle components
How can used vehicle parts be dealt with sensibly? A large number of used parts end up in the scrap yard every year. As anyone who has ever tinkered with […]
Visions for the mobility of the future. Lexus creative competition with students from the RCA
In order to be inspired by fresh ideas and to bring inspiration into the company, many car manufacturers run creative competitions among students together with art, design or architecture colleges. […]
One for all. The start-up DeepDrive has developed a universal platform for electric vehicles
The automotive industry is undergoing a far-reaching transformation process. Not only proven drive systems are being put to the test, but also the associated business models and value chains. However, […]
The 50th anniversary of the founding of BMW M GmbH
“The M,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH, “has long been considered the strongest letter in the world, and in our company’s […]
Daimler AG becomes Mercedes-Benz Group AG
Since 1 February, Daimler AG has become Mercedes-Benz Group AG. The renaming completed the realignment of the company that began last year. With the previously announced change, the Group is […]
“A brand name doesn’t have to please everyone” – Interview with name developer Manfred Gotta
Porsche Cayenne, Renault Twingo, Smart, Evonic: Manfred Gotta and his agency “Gotta Brands” have been developing brand name s for car models, consumer goods and companies for over 30 years. […]
Code name Focus. Radical restructuring at Daimler
The Daimler car company is being radically restructured. Shareholders at an extraordinary general meeting almost unanimously approved the split into two independent companies for cars and commercial vehicles. “Today is […]
Stellantis starts its own design agency
The newly formed, multinational automotive group Stellantis includes brands such as Opel, Citroën, Peugeot, Vauxhall, Fiat and Chrysler. The group has now established a design agency that is also available […]
Future Mobility. Special exhibition at the Mercedes-Benz Museum
The automotive sector is undergoing disruption and facing extensive transformation processes. However, it is not only the engines that are changing. The question is what forms of transport and how […]
Automotive advertising: With humour to more boldness?
Exhaust emissions and climate change have condemned the automotive industry to radical renewal. The end of the combustion engine has been decided, electric mobility has not yet been established on […]
Brands that are taking the leap into the future: a case study
Prestige alone is no longer enough to impress younger generations of customers. Daimler and Virgil Abloh show how to reach millennials and Generation Z with “Project SUV”. By Lutz Dietzold. […]
Stellantis. Brand future or expensive brand museum?
Carmakers PSA and Fiat Chrysler completed their merger in January. The new group of companies is called Stellantis and combines 14 automotive brands under one roof. In an online article […]