Schwarz Group enters cloud and retail media business
It is obvious that digitalisation has more than just technical facets. More and more digital services are being created around e-commerce. This has not only been recognised by the American […]
“Our name sounds like a law firm”. An Interview with Daniel Brandt of Brandt Brauer Frick
The ensemble Brandt Brauer Frick combines techno beats with the sounds of classical instruments. Visually, the artists present themselves as versatile – but emphatically serious. We spoke with Daniel Brandt […]
Trusted Brand 2022. Reader’s Digest study of Germany’s most trusted brands
In turbulent times, brands play an important role in purchasing, even if the consequences of the Corona pandemic are still dampening the desire to buy. Currently, two-thirds of respondents still […]
Condor presents itself in an eye-catching striped look and with a new claim
The traditional logo, a stylised condor in a circle, goes back to Otl Aicher; the airline Condor has also advertised with the claim “We love flying” for many years. Now […]
Grohe X. Grohe opens Brand & Communication Experience Center
Sanitary brand Grohe is expanding its “Grohe X” concept, which offers informative and inspiring content in 13 different languages – tailored to the interests of different target groups.” According to […]
War against Ukraine. International companies and brands leave Russia
Whether in protest or because of the sanctions imposed – since Russia’s war against Ukraine, many companies and brands have restricted their business in Russia or withdrawn completely. The German […]
The 50th anniversary of the founding of BMW M GmbH
“The M,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH, “has long been considered the strongest letter in the world, and in our company’s […]
Interbrand Ranking: Best Global Brands 2021 – Decade of Possibilities
Brands not only assert themselves in times of change, they also help to shape it: In its report “Best Global Brands 2021”, Interbrand points to the growing responsibility of globally […]
Deutsche Telekom presents new unified brand architecture
Everyone is probably familiar with Deutsche Telekom’s logo, the large, magenta-coloured T. Now the group is consistently adapting its brand identity to its “Leading Digital Telco” strategy and putting the […]
Dr. Oetker launches fish finger pizza on the market for a short time
Spinach goes with fish fingers. Or spinach pizza? The wish had been circulating among Twitter users for some time. “It’s 2018 and there’s no fish finger pizza yet,” demanded Twitter […]
Brand Language makes the difference
If there is one thing brands have to do in this day and age, it is to make themselves unique and, above all, recognisable. Most of the time, this is […]
Captain Iglo loses trademark dispute with Appel
Iglo has suffered its second defeat in court in a long-running legal dispute over the uniqueness of the well-known advertising figure Captain Iglo. The Munich Higher Regional Court dismissed the […]
The most successful brand spots on Youtube Germany 2021
Youtube has chosen the most successful brand spots on the platform in the past year. The ranking is based on the monthly “Youtube Ads Leaderboard”, which takes into account views, […]
Premium brand. Committed to tradition? Yes, and to the future too!
Premium brands can draw a lot of added value from their long history. But they must not lose sight of the future. The example of Bethmann Bank shows how a […]
Daimler AG becomes Mercedes-Benz Group AG
Since 1 February, Daimler AG has become Mercedes-Benz Group AG. The renaming completed the realignment of the company that began last year. With the previously announced change, the Group is […]
Brand Finance Ranking 2022. Worldwide and in Germany. These are the most valuable brands
In the Brand Finance ranking of the 500 most valuable brands, no fewer than seven US companies have made it into the top ten, some with impressive growth rates. With […]
Dream Job Influencer? Staged casting by Telekom in the fight against hate on the net
Hate comments on social media platforms? Shitstorms and cyberbullying on the net? Unfortunately, all this is the order of the day. Anyone who is on the Internet, whether professionally or […]
New Work: Less Bottleneck, More Brain & Heart
How can we raise the potential of our company without hierarchies and become more satisfied along the way? By Dirk Huesmann, Chairman of the Board wirDesign. Not only since Covid-19 […]
Steffen Rübke becomes the new CEO of C. Josef Lamy GmbH
The Lamy brand stands worldwide for high-quality writing instruments that combine perfect functionality and timeless aesthetics. The success story initiated by Dr Manfred Lamy according to the Bauhaus principle began […]
“Functionality is a key incentive”. An interview with the founders of FOND OF
With FOND OF, Sven-Oliver Pink, Florian Michajlezko and Dr. Oliver Steinki have managed to conjure fantastic, successful brands from scratch and consistently develop them. New ideas, openness, persistence, sustainability and […]