
Schwarz Group enters cloud and retail media business
It is obvious that digitalisation has more than just technical facets. More and more digital services are being created around e-commerce. This has not only been recognised by the American […]
It is obvious that digitalisation has more than just technical facets. More and more digital services are being created around e-commerce. This has not only been recognised by the American […]
The ensemble Brandt Brauer Frick combines techno beats with the sounds of classical instruments. Visually, the artists present themselves as versatile – but emphatically serious. We spoke with Daniel Brandt […]
In turbulent times, brands play an important role in purchasing, even if the consequences of the Corona pandemic are still dampening the desire to buy. Currently, two-thirds of respondents still […]
The traditional logo, a stylised condor in a circle, goes back to Otl Aicher; the airline Condor has also advertised with the claim “We love flying” for many years. Now […]
Sanitary brand Grohe is expanding its “Grohe X” concept, which offers informative and inspiring content in 13 different languages – tailored to the interests of different target groups.” According to […]
Whether in protest or because of the sanctions imposed – since Russia’s war against Ukraine, many companies and brands have restricted their business in Russia or withdrawn completely. The German […]
“The M,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH, “has long been considered the strongest letter in the world, and in our company’s […]
Brands not only assert themselves in times of change, they also help to shape it: In its report “Best Global Brands 2021”, Interbrand points to the growing responsibility of globally […]
Everyone is probably familiar with Deutsche Telekom’s logo, the large, magenta-coloured T. Now the group is consistently adapting its brand identity to its “Leading Digital Telco” strategy and putting the […]
Spinach goes with fish fingers. Or spinach pizza? The wish had been circulating among Twitter users for some time. “It’s 2018 and there’s no fish finger pizza yet,” demanded Twitter […]
If there is one thing brands have to do in this day and age, it is to make themselves unique and, above all, recognisable. Most of the time, this is […]
Iglo has suffered its second defeat in court in a long-running legal dispute over the uniqueness of the well-known advertising figure Captain Iglo. The Munich Higher Regional Court dismissed the […]
Youtube has chosen the most successful brand spots on the platform in the past year. The ranking is based on the monthly “Youtube Ads Leaderboard”, which takes into account views, […]
Premium brands can draw a lot of added value from their long history. But they must not lose sight of the future. The example of Bethmann Bank shows how a […]
Since 1 February, Daimler AG has become Mercedes-Benz Group AG. The renaming completed the realignment of the company that began last year. With the previously announced change, the Group is […]
In the Brand Finance ranking of the 500 most valuable brands, no fewer than seven US companies have made it into the top ten, some with impressive growth rates. With […]
Hate comments on social media platforms? Shitstorms and cyberbullying on the net? Unfortunately, all this is the order of the day. Anyone who is on the Internet, whether professionally or […]
How can we raise the potential of our company without hierarchies and become more satisfied along the way? By Dirk Huesmann, Chairman of the Board wirDesign. Not only since Covid-19 […]
The Lamy brand stands worldwide for high-quality writing instruments that combine perfect functionality and timeless aesthetics. The success story initiated by Dr Manfred Lamy according to the Bauhaus principle began […]
With FOND OF, Sven-Oliver Pink, Florian Michajlezko and Dr. Oliver Steinki have managed to conjure fantastic, successful brands from scratch and consistently develop them. New ideas, openness, persistence, sustainability and […]