It is considered Europe’s leading digital marketing and tech event: the “Digital Marketing Exposition & Conference”, DMEXCO for short. The event sees itself as a meeting place for all important […]
The German Brand Award, initiated by the German Design Council, honours successful brand management in Germany. It discovers, presents and awards unique brands and brand makers. This year, the jury awarded […]
The Carlsberg Group has announced the testing of a new “Fibre Bottle” in an extensive pilot project. This will see the bio-based and fully recyclable beer bottle reach the hands […]
Clean, clear water cannot be taken for granted. The company OASE offers water technology from aquariums to pond pumps to the creative design of water features in city centres and […]
It is obvious that digitalisation has more than just technical facets. More and more digital services are being created around e-commerce. This has not only been recognised by the American […]
The ensemble Brandt Brauer Frick combines techno beats with the sounds of classical instruments. Visually, the artists present themselves as versatile – but emphatically serious. We spoke with Daniel Brandt […]
In turbulent times, brands play an important role in purchasing, even if the consequences of the Corona pandemic are still dampening the desire to buy. Currently, two-thirds of respondents still […]
The traditional logo, a stylised condor in a circle, goes back to Otl Aicher; the airline Condor has also advertised with the claim “We love flying” for many years. Now […]
Sanitary brand Grohe is expanding its “Grohe X” concept, which offers informative and inspiring content in 13 different languages – tailored to the interests of different target groups.” According to […]
Whether in protest or because of the sanctions imposed – since Russia’s war against Ukraine, many companies and brands have restricted their business in Russia or withdrawn completely. The German […]
“The M,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH, “has long been considered the strongest letter in the world, and in our company’s […]
Brands not only assert themselves in times of change, they also help to shape it: In its report “Best Global Brands 2021”, Interbrand points to the growing responsibility of globally […]
Everyone is probably familiar with Deutsche Telekom’s logo, the large, magenta-coloured T. Now the group is consistently adapting its brand identity to its “Leading Digital Telco” strategy and putting the […]
Spinach goes with fish fingers. Or spinach pizza? The wish had been circulating among Twitter users for some time. “It’s 2018 and there’s no fish finger pizza yet,” demanded Twitter […]
If there is one thing brands have to do in this day and age, it is to make themselves unique and, above all, recognisable. Most of the time, this is […]
Iglo has suffered its second defeat in court in a long-running legal dispute over the uniqueness of the well-known advertising figure Captain Iglo. The Munich Higher Regional Court dismissed the […]
Youtube has chosen the most successful brand spots on the platform in the past year. The ranking is based on the monthly “Youtube Ads Leaderboard”, which takes into account views, […]
Premium brands can draw a lot of added value from their long history. But they must not lose sight of the future. The example of Bethmann Bank shows how a […]
Since 1 February, Daimler AG has become Mercedes-Benz Group AG. The renaming completed the realignment of the company that began last year. With the previously announced change, the Group is […]
In the Brand Finance ranking of the 500 most valuable brands, no fewer than seven US companies have made it into the top ten, some with impressive growth rates. With […]