Brands as Acts of Leadership. The Interbrand “Best Global Brands 2022″ Ranking
In the summary of the current study “Best Global Brands 2022”, the agency Interbrand states: “The top 10 brands account for 53% of the total value of the table. For […]
Berliner Verkehrsbetriebe present matching streetwear for their new seat pattern design
The Berliner Verkehrsbetriebe (BVG) are quite active when it comes to marketing and branding. The latest coup: BVG is going under the fashion designers. Those who want to dress appropriately […]
Resilient into the future. The GDC Summit
Can good design increase the resilience of companies and entire economic sectors to crises? Are strong brands and companies with high design standards and adaptable products more resilient? The leitmotif […]
Living together – #OrteFürAlle
It is not people who have a disability, but places. With creativity and empathy, Aktion Mensch’s campaign #OrteFürAlle (Places for All) provides new perspectives on the topic of accessibility and […]
Reduce – Reuse – Recycle – Refill
Every person in Switzerland produces over 700 kg of waste per year. This adds up to a total of over 6 billion kilograms. A fact that moved Greenpeace Switzerland to […]
Architectural Communication on Instagram: How can digital presentation be successful?
With the digitalisation of communication across all industries, architectural communication has also changed fundamentally. The importance of social media, especially the image-heavy platform Instagram, is taking on an increasingly important […]
Mission Statement first: How the Start-Up ooia leads its Brand to Success
Founders Dr Kati Ernst and Kristine Zeller have translated their idea of developing sustainable period and lactation underwear for women into a convincing brand world with ooia. Female empowerment is […]
Spatial concepts for brand communication of the future
In a time of rapid developments in hybrid communication, companies across all sectors are faced with the great challenge of communicating their brand identity confidently on all channels, both internally […]
Digital Marketing & Tech Event. DMEXCO will take place again in 2022 as a presence format
It is considered Europe’s leading digital marketing and tech event: the “Digital Marketing Exposition & Conference”, DMEXCO for short. The event sees itself as a meeting place for all important […]
Boris Dolkhani – #LikeABosch
The German Brand Award, initiated by the German Design Council, honours successful brand management in Germany. It discovers, presents and awards unique brands and brand makers. This year, the jury awarded […]
Carlsberg launches pilot test with plant-based bottle
The Carlsberg Group has announced the testing of a new “Fibre Bottle” in an extensive pilot project. This will see the bio-based and fully recyclable beer bottle reach the hands […]
“We are technicians by nature, composers at heart” Interview with Matthias Oetting from OASE
Clean, clear water cannot be taken for granted. The company OASE offers water technology from aquariums to pond pumps to the creative design of water features in city centres and […]
Schwarz Group enters cloud and retail media business
It is obvious that digitalisation has more than just technical facets. More and more digital services are being created around e-commerce. This has not only been recognised by the American […]
“Our name sounds like a law firm”. An Interview with Daniel Brandt of Brandt Brauer Frick
The ensemble Brandt Brauer Frick combines techno beats with the sounds of classical instruments. Visually, the artists present themselves as versatile – but emphatically serious. We spoke with Daniel Brandt […]
Trusted Brand 2022. Reader’s Digest study of Germany’s most trusted brands
In turbulent times, brands play an important role in purchasing, even if the consequences of the Corona pandemic are still dampening the desire to buy. Currently, two-thirds of respondents still […]
Condor presents itself in an eye-catching striped look and with a new claim
The traditional logo, a stylised condor in a circle, goes back to Otl Aicher; the airline Condor has also advertised with the claim “We love flying” for many years. Now […]
Grohe X. Grohe opens Brand & Communication Experience Center
Sanitary brand Grohe is expanding its “Grohe X” concept, which offers informative and inspiring content in 13 different languages – tailored to the interests of different target groups.” According to […]
War against Ukraine. International companies and brands leave Russia
Whether in protest or because of the sanctions imposed – since Russia’s war against Ukraine, many companies and brands have restricted their business in Russia or withdrawn completely. The German […]
The 50th anniversary of the founding of BMW M GmbH
“The M,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH, “has long been considered the strongest letter in the world, and in our company’s […]
Interbrand Ranking: Best Global Brands 2021 – Decade of Possibilities
Brands not only assert themselves in times of change, they also help to shape it: In its report “Best Global Brands 2021”, Interbrand points to the growing responsibility of globally […]