Icelandverse. The Icelandic Tourist Board parodies Mark Zuckerberg
Renaming is one of those things. Often it’s like the global product harmonisation of a chocolate bar in 1976, which was announced with the slogan: “Raider is now called Twix, […]
The 2nd Transformation. Visible brand sustainability
Digitalisation is still in full swing as the first major transformation, but it is already being overshadowed by a second one: sustainability. It is not only politicians who are demanding […]
Happy Birthday: The Gucci fashion brand turns 100
Lots of glamour, wealth, intrigue, family feuds – the Gucci fashion brand almost broke down from too much of it. Now it is celebrating its 100th birthday. Numerous activities are […]
Division of the Oetker Group completed
After a dispute that has lasted for decades, the owners of Oetker have now split the Bielefeld-based company into two parts. As both parts of the family have announced, corresponding […]
Promoting young designers with the sale of the BRAUN Wandanlage
The Braun wandanlage was one of the most popular hi-fi systems of the 1960s and represents an important step in the development of consumer electronics. It was designed by design […]
End of the spare parts warehouse. Daimler Buses expands its 3D printing service portfolio
Many locations and long aisles full of well-stocked warehouse shelves everywhere. And a warehouse clerk who, when asked, sets out to find the spare part needed and bring it in […]
“A brand name doesn’t have to please everyone” – Interview with name developer Manfred Gotta
Porsche Cayenne, Renault Twingo, Smart, Evonic: Manfred Gotta and his agency “Gotta Brands” have been developing brand name s for car models, consumer goods and companies for over 30 years. […]
Terravision: The whole earth in view
What began as an art project ended with Google Earth: In 1994, the digital and interactive globe “Terravision” was developed at Art+Com in Berlin. In the fictional series “The Billion […]
Sven-Oliver Pink from Fond of: “A little less ego, a little more eco.”
Sven-Oliver Pink is co-founder of the successful start-up Fond of. Ten years ago, they developed their first ergonomic school backpack for children. Today they are the market leader. Episode 15 […]
Touch Card. Mastercard introduces barrier-free card for blind and visually impaired people
People with poor or no eyesight sometimes find it difficult to handle a credit, debit or prepaid card. This is helped by the fact that more and more cards feature […]
Deutsche Hospitality and Porsche Design Group launch innovative hotel concept
It’s all about “Zeitgeist, Design and Service Excellence”. With the brand “Steigenberger Porsche Design Hotels”, Deutsche Hospitality presents an innovative hotel concept in the luxury lifestyle segment together with the […]
Sustainable products as a new cultural experience?
It is not an easy assessment to make. What products and services are actually sustainable? How can they be recognised and what are they worth? Customers need to have knowledge […]
Code name Focus. Radical restructuring at Daimler
The Daimler car company is being radically restructured. Shareholders at an extraordinary general meeting almost unanimously approved the split into two independent companies for cars and commercial vehicles. “Today is […]
Katrin Menne moves from Merck to Commerzbank
Katrin Menne, Head of Branding at the Darmstadt-based technology and science group Merck since May 2019, will move to Commerzbank in Frankfurt am Main by 1 January next year at […]
Swissair – Design for comfort, style and luxury
Quick as an arrow and Swiss by nature: Swissair skilfully combined comfort, style and luxury and made flying an experience: a contribution to the design that made Swissair take off. […]