While the retail sector experienced prolonged impacts from the coronavirus restrictions last year, Dänisches Bettenlager reported record sales. The German subsidiary of the furniture chain now wants to move closer […]
On 1 September 2021, Sonja Schiefer took on the leadership of the design team and responsibility for the future design language at Siemens Hausgeräte, one of the world’s leading home appliance manufacturers. […]
Ikea is testing a new concept for city centre shopping – and it does not have any car parks or a ball pit by the entrance. Sweden’s best-known brand and […]
The long-standing brands Karstadt and Kaufhof will soon be consigned to history. Once competitors, the two previously independent department store chains merged in late 2018. They were taken over completely […]
Honda Motor Co., Ltd. has announced the establishment of Ashirase, Inc. – the first company to come out of Honda’s new business creation programme, “Ignition”. Ashirase is currently developing a […]
Markentag has in recent years developed into a leading discussion platform for the future of branding in the German-speaking world. At this academic conference, young and established researchers discuss the […]
Andy Warhol transformed Campbell’s soups into pop art and made them world-famous beyond any supermarket shelves with his “Campbell’s Soup Cans” in 1962. Campbell has now changed its soup design […]
Volkswagen wants to become the leading provider of individual mobility in the electric and fully connected age. As part of its efforts to achieve this, the company is buying back […]
The Stuttgart-based automotive manufacturing group Daimler has stepped up its fight against counterfeit products and for better brand protection. The focus last year was primarily on safety-related products such as […]
The Easter bunny, wrapped in gold foil and with a bell on a red ribbon, is widely known. With a market share of 40% (2017), the Lindt “Gold Bunny” is […]
Businesses perform better when they define clearly what they stand for socially. Future-proof impact reporting reconciles the true values of a company and puts them on display in a communicative […]
The EU commission recently revealed its recommendations for better climate protection in a package of measures entitled “Fit for 55”. One of the measures included is that cars built from […]
Humans are not rational beings. Let us be clear: most of the decisions we make every day are for irrational reasons. This is a behavioural pattern as old as time […]
An era is coming to an end at Europe’s largest food retailer: Klaus Gehrig, CEO of the Schwarz Group, which owns the Lidl and Kaufland brands, has unexpectedly resigned from […]
Digitalisation – a term that brand makers can hardly get around. But there are certain brands that have to deal especially with the topics of digitalisation and permanent innovation: Media […]