“We keep breaking New Ground”
Patric Draenert has been the second generation to run the family business of the same name on Lake Constance for almost 20 years. We talked to him about the tradition […]
Efficient Brand Management: Using the Strengths of Brand Portals
The consistent implementation of brand is a real challenge: the multitude of touchpoints, channels and applications is complex. And a large number of people implement the brand visually and linguistically […]
Avantgarde For All: a History-Less Concept Becomes Historical
Ikea, the “impossible furniture house from Sweden”, celebrates its 80th birthday. No one else has so cleverly made modern living promises come true and revolutionised the way people furnish their […]
Summer Break!
Dear readers, The ndion newsletter is taking a summer break. We will be back on 5 September with new background reports, interviews, podcasts, reviews and news on design, innovations and […]
Making Brands Successful
What is the current state of brand management? What trends can be identified? And what challenges do companies have to face? The German Brand Monitor 2023/2024 provides answers. By Thomas […]
“Our products are a hymn to craftsmanship”.
His last name is the brand: Henning Strauss, CEO of Engelbert Strauss GmbH & Co. KG talks about how to become and remain a cult as a family business for […]
Brand Cooperation: Stronger Together
Nike with Tiffany & Co., Ikea with Lego or Snocks with Airwaves: the list of brands making common cause is long. And there’s also a long list of advantages that […]
The United Kingdom Mint has unveiled a Star Wars™ collection
The Royal Mint, the mint of the United Kingdom, was founded in 886 and was based in London for almost 1100 years. Since 1980, it has been located in Llantrisant […]
Showcar for the 30th Birthday. Sabine Marcelis Has Redesigned Renault Twingo from 1993
When hearing the name “Twingo”, many people do not think of the current model of this small car, but of the popular first edition from the 1990s – a milestone […]
“What Does the Disappearance of Many Material Things Mean?”
“Design”, says Lutz Dietzold, “is now, in many cases, embedded in companies as a matter of course.” In the second part of our interview, the CEO of the German Design […]
“Our Customer’s Money Fights for a Fairer World”
Jakob Berndt, co-founder of Tomorrow GmbH, tells us how to make money with purpose, what zebras have to do with cooperation and how to build a participative company. Interview by […]
“The Connection Between Design and Innovation will Continue to Grow in Importance”
On 22 June, the German Design Council will celebrate its 70th anniversary in Frankfurt’s Paulskirche with the event “Creating Community”. What is the meaning of good design during times of […]
Artificial Intelligence in Marketing – For the Sake of the Brand
Brands can make use of artificial intelligence – for brand communication, brand design, brand management. The AI universe is large, the tools and possibilities numerous. We highlight individual aspects that […]
The Fashion Label Akris at the Zurich Museum für Gestaltung
Few fashion houses in the world can look back on a 100-year family tradition like the St. Gallen-based company Akris. The name Akris is a playful derivation from the name […]
Circular Furniture: Is the Furniture Industry Becoming Circular?
Germany is one of the markets where furniture is renewed most often. With new circular business models, the industry now wants to become more sustainable. The principle of “circular furniture” […]
Concentration and consolidation. Cassina has announced the acquisition of Zanotta
On the Italian furniture market, the consolidation and concentration of traditional companies and design brands continues. Now the furniture brand Zanotta has been sold by the Italian company Tecno to […]
Brands in Transformation: Bette on the way to climate-neutral production
Designs made of glazed titanium steel make up the history of the Bette brand – from the first free-standing seamless bathtub to a floor-level shower surface and shower tiles. For […]
Paris 2024: Graphics with a French Esprit
The 33rd Olympic and Paralympic Summer Games‘ image emphasises republican principles, historical relevance, and creative elegance. Also, the pictograms for the individual sports follow their own paths. By Thomas Wagner […]
Monotype Type Trends Report 2023: At the crossroads of innovation and cultural inspiration
Monotype Studio’s Type Trends Report was released this year The comprehensive guide for 2023, which focuses on technology, branding, and inclusivity, aims to provide readers a peek of what creative […]
New brand identity for the National Portrait Gallery in London
London’s National Portrait Gallery (NPG) is undergoing a renovation project. The project, which is being managed by Jamie Fobert Architects, entails a comprehensive re-presentation of the collection together with a […]