Villeroy & Boch Takes Over Ideal Standard
Villeroy & Boch is one of the world’s leading premium brands in the ceramics industry. Founded in 1748 and headquartered in Mettlach, Germany, the family-owned company is represented in 125 […]
Villeroy & Boch is one of the world’s leading premium brands in the ceramics industry. Founded in 1748 and headquartered in Mettlach, Germany, the family-owned company is represented in 125 […]
Bad world, good numbers? With his new book “Früher war Heute ist besser”, Stefan Sagmeister goes against the spirit of the times. Precisely because a distorted and unreflected picture of […]
The Swedish design studio Form Us With Love creates concepts, furniture and products for well-known companies such as Ikea and Hem. We visited the two founders during the Stockholm Design […]
False signals: Lufthansa is reshaping its Executive Board – and cutting the position for brand management and sustainability in the process. In view of the accelerating climate crisis, shouldn’t a […]
Lamy is a design-driven company par excellence. With Dr Manfred Lamy (1936 to 2021), the son of company founder C. Josef Lamy, the real success story of the Heidelberg-based writing […]
They felt like pirates and stole the show from big brother IBM with a small computer and an advertising clip: Forty years ago, Apple introduced the first Macintosh and fundamentally […]
Brand, power and bricks: For years, there has been a legal dispute about whether a special Lego brick enjoys trade mark protection or not. Are technical factors weighted more heavily […]
The top spot remains American: Apple is once again the most valuable brand in the world, with Microsoft and Google followed by other tech giants. Amazon and Samsung complete the […]
Product design characterises brand identity and has a significant influence on consumer perception. Nevertheless, the German Brand Monitor, the decision-maker study on brand management, reveals a surprising discrepancy: in just […]
Successful internal branding turns employees into credible brand ambassadors. If it is to be successfully developed and implemented, the strategy must fit the company and its goals. By Lisa Schlomann […]
The “Dieter and Ingeborg Rams Foundation” was established back in 1992. Initially, its main purpose was to transfer the estate of Dieter and Ingeborg Rams into a scientific archive. Since […]
Flos, a leading international manufacturer of high-quality designer luminaires and innovative lighting systems, has announced that Barbara Corti has been appointed the brand’s “Chief Creative Officer”. As CCO, she said […]
Brands are going green – in almost all markets and industries. At the same time, brand builders have to ask themselves many questions: What is our purpose? How can I […]
Patric Draenert has been the second generation to run the family business of the same name on Lake Constance for almost 20 years. We talked to him about the tradition […]
The consistent implementation of brand is a real challenge: the multitude of touchpoints, channels and applications is complex. And a large number of people implement the brand visually and linguistically […]
Ikea, the “impossible furniture house from Sweden”, celebrates its 80th birthday. No one else has so cleverly made modern living promises come true and revolutionised the way people furnish their […]
Dear readers, The ndion newsletter is taking a summer break. We will be back on 5 September with new background reports, interviews, podcasts, reviews and news on design, innovations and […]
What is the current state of brand management? What trends can be identified? And what challenges do companies have to face? The German Brand Monitor 2023/2024 provides answers. By Thomas […]
His last name is the brand: Henning Strauss, CEO of Engelbert Strauss GmbH & Co. KG talks about how to become and remain a cult as a family business for […]
Nike with Tiffany & Co., Ikea with Lego or Snocks with Airwaves: the list of brands making common cause is long. And there’s also a long list of advantages that […]