Strong brands provide guidance, reassurance and identity. But brand leadership is evolving: brands are taking on more responsibility than ever before, becoming enablers of change. We spoke to selected jury members of the German Brand Award […]
His last name is the brand: Henning Strauss, CEO of Engelbert Strauss GmbH & Co. KG talks about how to become and remain a cult as a family business for workwear. Interview by Rebecca Espenschied. With […]
Jakob Berndt, co-founder of Tomorrow GmbH, tells us how to make money with purpose, what zebras have to do with cooperation and how to build a participative company. Interview by Rebecca Espenschied Why did you establish […]
It is not people who have a disability, but places. With creativity and empathy, Aktion Mensch’s campaign #OrteFürAlle (Places for All) provides new perspectives on the topic of accessibility and successfully plays the keyboard of branding. […]
Every person in Switzerland produces over 700 kg of waste per year. This adds up to a total of over 6 billion kilograms. A fact that moved Greenpeace Switzerland to launch the “Refill Diet” campaign and […]
Founders Dr Kati Ernst and Kristine Zeller have translated their idea of developing sustainable period and lactation underwear for women into a convincing brand world with ooia. Female empowerment is the mission statement of the company, […]
