“Our products are a hymn to craftsmanship”.
His last name is the brand: Henning Strauss, CEO of Engelbert Strauss GmbH & Co. KG talks about how to become and remain a cult as a family business for workwear. Interview by Rebecca Espenschied. With […]
“Our Customer’s Money Fights for a Fairer World”
Jakob Berndt, co-founder of Tomorrow GmbH, tells us how to make money with purpose, what zebras have to do with cooperation and how to build a participative company. Interview by Rebecca Espenschied Why did you establish […]
Living together – #OrteFürAlle
It is not people who have a disability, but places. With creativity and empathy, Aktion Mensch’s campaign #OrteFürAlle (Places for All) provides new perspectives on the topic of accessibility and successfully plays the keyboard of branding. […]
Reduce – Reuse – Recycle – Refill
Every person in Switzerland produces over 700 kg of waste per year. This adds up to a total of over 6 billion kilograms. A fact that moved Greenpeace Switzerland to launch the “Refill Diet” campaign and […]
Mission Statement first: How the Start-Up ooia leads its Brand to Success
Founders Dr Kati Ernst and Kristine Zeller have translated their idea of developing sustainable period and lactation underwear for women into a convincing brand world with ooia. Female empowerment is the mission statement of the company, […]
Boris Dolkhani – #LikeABosch
The German Brand Award, initiated by the German Design Council, honours successful brand management in Germany. It discovers, presents and awards unique brands and brand makers. This year, the jury awarded four honorary prizes, and we present […]
“Functionality is a key incentive”. An interview with the founders of FOND OF
With FOND OF, Sven-Oliver Pink, Florian Michajlezko and Dr. Oliver Steinki have managed to conjure fantastic, successful brands from scratch and consistently develop them. New ideas, openness, persistence, sustainability and gumption speak for this former startup […]
“A brand name doesn’t have to please everyone” – Interview with name developer Manfred Gotta
Porsche Cayenne, Renault Twingo, Smart, Evonic: Manfred Gotta and his agency “Gotta Brands” have been developing brand name s for car models, consumer goods and companies for over 30 years. We talked to him about how […]
“Sustainability is a given for Porsche”: Interview with Oliver Blume
Oliver Blume has been Chairman of the Executive Board at Porsche AG for five years. Under his leadership, the company has enjoyed the most successful period in its history to date. Since Oliver Blume took over […]
