Reading as a form of cultural technology: A conference in Münster Proclaiming the death of the printed word has long since become commonplace. While much of the world’s knowledge is […]
By Martina Metzner. Design is essential for establishing artificial intelligence says Professor Philipp Thesen in his Design Talk with Martina Bergmann at the Frankfurt Trade Fair. The German Design Council’s […]
What is the role of design in digital transformation? How is digitalisation changing the design of installation equipment, and how is this feeding back into the business model? And what […]
By Prof. Dr. Uwe Demele. Increasing demands are being placed on living and working spaces. Aspects of both technical functionality and well-being now need to be compatible with networked, personalised […]
How do you like to play football, on the pitch or on the computer screen? Both, says Holger Merk, responsible for Strategic Marketing at the German Football Association (DFB). We […]
By Andrej Kupetz. The brand as a driver of corporate success is something that the vast majority of companies grasp intuitively. But consistent brand experiences are still the exception, and […]
By Andrej Kupetz Watchful cameras in the fridge and VR headsets that come with sick bags: we will only succeed at life in the digital world if we learn to […]
By Thomas Wagner Surfaces that change, dimensions that alter, levels of reality that intermingle: the digital transformation is turning mixed realities and the met amorphosis of utility objects into an […]