The success of design in a company depends decisively on the blueprint of its implementation, knows Philipp Thesen, strategy consultant and former head of design at Deutsche Telekom. He assisted […]
Digitalisation and an increasing need for sustainability are changing almost every aspect of the way we live and work. Technology is changing the way we communicate and work with one […]
“Would you like to try that on? Our fitting rooms are over here.” Friendly advice such as this works well in-store, but not when shopping online. Shoppers are left with […]
Digital transformation is making progress. Almost two-thirds of the world’s companies today possess the digital capabilities (60%) and leadership capabilities (62%) needed to realise digital transformation successfully. In 2018, the […]
“The future we want needs to be invented”, artist Joseph Beuys is quoted as saying. “Otherwise, we will get one we didn’t want.” To help drive the invention of a […]
By Helmut Maternus Bien. With the Expothek at Baden State Museum, Eckart Köhne has created a digitised exhibition that makes roughly 650,000 years of human history an experience to enjoy […]
Since early November, there has been a new, fully automated supermarket in Fulda that represents the launch of a new sales format by organics pioneer and food retailer Tegut. The […]
What does a balloon do when it drifts through the stratosphere for almost a year? A Loon system set a new flight time record of 312 days at the start […]
Germany’s federal government is supporting its Mittelstand SMEs in their digital transformation. Businesses with three to 499 employees can gain reimbursement of up to 50% for such things as investments […]
Alongside digital showrooms, the trade fair Maison&Objet is also offering digital design talks from 4 to 18 September. Using staged snapshots, the showrooms invite virtual visitors to delve into the […]
By Moritz Piel, GMK Markenberatung. Real, but not quite: augmented reality (AR) long ago left the realm of fantasy. This enriched vision of the real world has entered everyday life. […]
Volkswagen is developing its own operating system for all its vehicles Many manufacturers believe that, in the future, cars will be nothing other than driving smartphones. To reach this point, […]
Be it a recruitment drive, brand marketing or a product launch – companies need to be good storytellers in their brand communication. Whether they are talking about their services and […]
Tina Müller, CEO of Douglas, honoured as Brand Manager of the Year at the 2020 German Brand Awards. On the occasion of this distinction, Müller talked in March 2020 about […]
Digital applications have long been able to do more than entertain. They are interactive, offer a positive user experience and enable new services and forms of information. Some even aim […]