Parallel worlds rather than holistic experience
By Andrej Kupetz. The brand as a driver of corporate success is something that the vast majority of companies grasp intuitively. But consistent brand experiences are still the exception, and […]
Darwinism in the Digital Age
By Andrej Kupetz Watchful cameras in the fridge and VR headsets that come with sick bags: we will only succeed at life in the digital world if we learn to […]
Practical Magic
By Thomas Wagner Surfaces that change, dimensions that alter, levels of reality that intermingle: the digital transformation is turning mixed realities and the met amorphosis of utility objects into an […]