A Loon balloons record-making flight
What does a balloon do when it drifts through the stratosphere for almost a year? A Loon system set a new flight time record of 312 days at the start […]
Webinar on German-government funding for digital projects
Germany’s federal government is supporting its Mittelstand SMEs in their digital transformation. Businesses with three to 499 employees can gain reimbursement of up to 50% for such things as investments […]
Maison&Objet as a digital fair with a comprehensive programme
Alongside digital showrooms, the trade fair Maison&Objet is also offering digital design talks from 4 to 18 September. Using staged snapshots, the showrooms invite virtual visitors to delve into the […]
Augmented reality – the next dimension for brands?
By Moritz Piel, GMK Markenberatung. Real, but not quite: augmented reality (AR) long ago left the realm of fantasy. This enriched vision of the real world has entered everyday life. […]
Volkswagen is developing its own operating system for all its vehicles
Volkswagen is developing its own operating system for all its vehicles Many manufacturers believe that, in the future, cars will be nothing other than driving smartphones. To reach this point, […]
Brands with a message
Be it a recruitment drive, brand marketing or a product launch – companies need to be good storytellers in their brand communication. Whether they are talking about their services and […]
Tina Müller: #ForwardBeauty – modernising the Douglas brand
Tina Müller, CEO of Douglas, honoured as Brand Manager of the Year at the 2020 German Brand Awards. On the occasion of this distinction, Müller talked in March 2020 about […]
Digital projects and apps with added value
Digital applications have long been able to do more than entertain. They are interactive, offer a positive user experience and enable new services and forms of information. Some even aim […]
Digital transformation on building sites. Robots to autonomously carry loads in the future
Digital transformation on building sites. Robots to autonomously carry loads in the future An increased rate of residential construction as well as large and complex new-build projects demand solutions that […]
Digitalisation and transport. German Patent and Trade Mark Office on innovation and technological trends
Digitalisation and transport. German Patent and Trade Mark Office on innovation and technological trends Where in Germany are the most innovations created? What is happening with digitisation? What are the […]
The opportunity for change has never been as great as now
Putting the question: an interview with Andreas Diefenbach from Phoenix Design Interview by Thomas Wagner. In an interview with Andreas Diefenbach, managing partner of Phoenix Design, we spoke about the […]
Dark patterns. UX design with societal side effects
Dark patterns. UX design with societal side effects In an increasingly digital economy, the physical contact between consumers and businesses is being replaced by digital user interfaces with increasing frequency. […]
Effective innovation for staying healthy
Recent months have been characterised by a global mantra: stay healthy, be considerate of others and act responsibly. The protection of public health will be a society-wide issue playing a […]
Developments to reshape transport
How will we move and travel in the future? How will that change the appearance of our cities? What consequences will there be for businesses, production chains and supply chains? […]
Starting over: living through disruption
By Lutz Dietzold. This is a surreal moment – life feels like we are in a science fiction novel where the last chapter has not yet been written. Everything is […]