In turbulent times, brands play an important role in purchasing, even if the consequences of the Corona pandemic are still dampening the desire to buy. Currently, two-thirds of respondents still […]
As part of the large-scale Next Generation Car (NGC) project, a total of 20 institutes of the German Aerospace Center (DLR) are jointly developing technologies for road vehicles of the […]
Habits play an important role in media consumption. Those who ask who uses which media and when must nevertheless be prepared for surprises. For example, 27% of Germans say they […]
Mercedes-Benz has honoured the recently deceased Virgil Abloh with the presentation of the “Project Maybach” design study. “As a humble contribution to Virgil’s legacy,” reads the press release, “the Mercedes-Maybach […]
Plastics are versatile, inexpensive materials. For many years, they were considered progressive on account of their properties and design possibilities. Now, however, plastic has become the epitome of today’s linear […]
According to a recent study, data-driven retailers and consumer goods manufacturers have measurable advantages over their competitors. Three out of four companies (73%) said they “derive quantifiable business value from […]
In December 2019, the European Commission presented a plan to make the European Union carbon-neutral by 2050. Specific reduction targets were set for the years 2030 and 2050, though it […]
Digital transformation is making progress. Almost two-thirds of the world’s companies today possess the digital capabilities (60%) and leadership capabilities (62%) needed to realise digital transformation successfully. In 2018, the […]
Consumers in Germany are discerning and expect the highest quality at the lowest price. It is difficult for brands to differentiate themselves from their competitors solely through performance. There is […]
There are many dangers out there, and climate change is intensifying the situation even more. In just the last 20 years alone, there were 7,348 large-scale catastrophic events recorded around […]
Porsche is opening the gates to its development centre’s archives with a series entitled “Porsche Unseen”. For the first time ever, it is presenting 15 previously secret design studies and […]
New study. Product piracy causes billions in losses for machine builders Innovations are becoming more and more important for businesses. While counterfeits in the machine-building sector may not be as […]
How do you anchor your corporate vision in your employees’ minds? And why is this so important? A recent study highlights how relevant trustworthiness is for a strong brand, not […]
CEOs do not understand design leadership. A study by McKinsey McKinsey has released new information on the importance of design in companies. In the recently published study Are you asking […]