Sustainable products as a new cultural experience?
It is not an easy assessment to make. What products and services are actually sustainable? How can they be recognised and what are they worth? Customers need to have knowledge […]
Sustainable fashion – who is going to take the plunge?
The fashion industry carousel is spinning faster and faster, yet there is currently no change of direction on the horizon. Implementing environmental and social processes is a mammoth undertaking for […]
Design Networking Hub: Using potential tohether
The German Design Museum Foundation has just initiated the “Design Networking Hub”. It is a new type of collaboration with young designers and architects from Germany and Kenya, and it […]
Beauty accelerated – artificial intelligence in design
Can artificial intelligence generate function and aesthetic, or even combine the two together? And if so, what does this mean for design quality and the work of the designer? A […]
The Future of Mobility: The brave new world of locomotion
Is the immediate farewell to the era of automobility imminent? The times when the car-friendly city was the measure of all things for contemporary mobility are over. In the 21st […]
Brands that are taking the leap into the future: a case study
Prestige alone is no longer enough to impress younger generations of customers. Daimler and Virgil Abloh show how to reach millennials and Generation Z with “Project SUV”. By Lutz Dietzold. […]
Brand purpose: the brand as an answer
Crises make people question what they are familiar with and put it under scrutiny. What is truly tenable? What can disappear? The coronavirus pandemic has resulted in the term »brand […]
The new normal
The current circumstances are resulting in new processes, new ways of thinking and new developments in all areas of life. In conjunction with the jury meeting for the German Design […]
Higher, faster, further?!
By Lutz Dietzold. High performance vs leisure cycling Do you remember “Bicycle Race”, that ode to bicycles by Queen? “I want to ride my bicycle, I want to ride it […]
Stop improvising – a plea for brands!
By Lutz Dietzold. It’s time to act: the world is just a jungle of coronavirus signs. Barrier tape confines our movements in shops, restaurants and public spaces. In places where […]
Starting over: living through disruption
By Lutz Dietzold. This is a surreal moment – life feels like we are in a science fiction novel where the last chapter has not yet been written. Everything is […]
A new conception of design
By Lutz Dietzold. It’s the year 2020, the writing is on the wall: the continuing rise in CO2 emissions worldwide is leading to global warming, which threatens our climate and […]