Brand purpose: the brand as an answer
By Lutz Dietzold. Crises make people question what they are familiar with and put it under scrutiny. What is truly tenable? What can disappear? The coronavirus pandemic has resulted in […]
The new normal.
The current circumstances are resulting in new processes, new ways of thinking and new developments in all areas of life. In conjunction with the jury meeting for the German Design […]
Higher, faster, further?!
By Lutz Dietzold. High performance vs leisure cycling Do you remember “Bicycle Race”, that ode to bicycles by Queen? “I want to ride my bicycle, I want to ride it […]
Stop improvising – a plea for brands!
By Lutz Dietzold. It’s time to act: the world is just a jungle of coronavirus signs. Barrier tape confines our movements in shops, restaurants and public spaces. In places where […]
Starting over: living through disruption
By Lutz Dietzold. This is a surreal moment – life feels like we are in a science fiction novel where the last chapter has not yet been written. Everything is […]
A new conception of design
By Lutz Dietzold. It’s the year 2020, the writing is on the wall: the continuing rise in CO2 emissions worldwide is leading to global warming, which threatens our climate and […]