Increasing traffic congestion in cities is driving developers to explore new solutions. One of these involves using airspace for urban mobility. At the GreenTech Festival held in Berlin from 23–25 May 2019, the air taxi pioneer […]
‘The brand with the three stripes’ – many people associate this claim with one of the best-known brands in the world. But can you trademark three parallel stripes that might go in any direction? The General […]
Brand management as a driver of corporate success is something that the vast majority of companies grasp intuitively. But consistent brand experiences are still the exception, and the digitalisation of products and services creates uncertainty where […]
